Amazon is getting more expensive: Amazon had already announced an increase in the price of its Prime membership in the US in February. The price of an annual subscription has increased from $119 to $139. Subscribers who pay monthly face a price increase from just under $13 to almost $15. Now the price of Amazon Music Unlimited in the US is also increased.
Amazon is getting more expensive: That changes with Amazon Music Unlimited
The good news is that not all subscriptions are affected by the price increase. Users who have a separate non-Prime Amazon Music Unlimited subscription will continue to pay $10 per month. Users relying on the Amazon Family Plan also stay at the current $15 per month. Previously, Amazon Prime members could top up their Amazon Music Unlimited subscription for $8/month or $4/month for single-device subscriptions (for example, for Echo speakers or Fire TVs). In the future, 9 US dollars or 5 US dollars will be paid.
Ultimately, this means that Amazon Prime members will hardly get a discount on the additional service purchased. The price difference from $9 to $10 for the subscription without Prime membership is barely significant. This could present an opportunity for other streaming services to drive customers away from the internet giant. Both Tidal and Spotify offer a larger music library than Amazon’s music service for just a dollar more per month.
However, there are still good reasons to stick with Amazon Music Unlimited despite the price increase. Because the service is one of the few streaming music services that supports lossless HD audio and spatial audio formats. Integration into smart home systems thanks to Alexa is also useful when listening to music. These aren’t a unique selling point for Amazon, though, as other streaming services like Spotify also work well with smart home integrations. Those who are also satisfied with less variety of music can use Prime Music as a free service with Prime membership. However, this only gives you two million songs that can only be streamed on one device at a time.
Will price increases also reach Germany?
According to earlier statements from an Amazon spokesperson, this price increase only affects the US. At this time, no price increases are planned for German subscriptions. However, since they emphasized at the same time that everything remains under constant observation, they may be keeping a back door open here. Although there is no planned increase yet, that could change over the course of the year. One possible reason for this could be rising electricity and fuel prices. Because Amazon also increasingly relies on deliveries with its own drivers and vehicles in this country.
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