Insert the capsule, press the button, enjoy the coffee: capsule machines have been growing in popularity for years. The world’s growing thirst for “brown gold” could now lead to a major investment in the Plettenberg-Ohle site.
Plettenberg – According to the company Novelis, it plans to invest more than 30 million dollars (about 27 million euros) here.
The aluminum specialist plans to build a new continuous annealing plant at the Ohler location. The plant aims to double the capacity of annealed aluminum strips, which would be required in particular for the production of capsules. “With the investment, Novelis is responding to the growing market demand for sustainable packaging solutions,” the company said in a press release. According to the company, a “high proportion of recycled aluminum” will be processed at Ohle. The new production line is scheduled to go into operation in the spring of 2024.
According to Novelis, the starting material for the majority of aluminum coffee capsules worldwide already comes from the Ohle plant. By investing in the Plettenberg site, the company wants to further expand its leading position in the growing market for aluminum packaging products. Because many coffee brands deliberately opted for aluminum instead of plastic when making durable, aroma-sealed coffee pods. The latter is better suited to the durability and freshness of the coffee, but it is also easier to recycle.
“Increasing the use of recycled aluminum helps us reduce the consumption of natural resources, strengthen the circular economy and limit climate change,” explains Emilio Braghi, CEO of Novelis. “Our sustainability strategy includes a commitment to reduce our COtwo-Reduce footprint by 30 percent by 2026 and also become carbon neutral by 2050 or sooner.”
In Nachterstedt, Saxony-Anhalt, Novelis operates the world’s largest and most technologically advanced aluminum recycling plant with an annual capacity of up to 400,000 tons. Here, the starting material for coffee capsules is melted from used aluminum and then processed at the Ohle site to meet the high demands of capsule manufacturers. The capacity expansion opens up excellent future prospects for the Novelis plant in Ohle and underlines the importance of the location.
novels is one Subsidiary of Hindalco Industries Limitedleading company in Aluminum, copper and metal industrythe flagship of the Aditya Birla Group, a multinational conglomerate Headquarters in Mumbai, India.
In 1889, Theobald Pfeiffer had the forerunner of today’s Novelis plant, the Ohler Eisenwerk, founded. after taking over alkan in 1982 much of the production was converted. 1986 saw the largest investment in the history of the factory: For 80 million marks, a aluminum rolling mill installed, which began production in 1989. From 2005 the company operated under the name Novelis. Novelis has been part of Indian Hindalco Industries since 2007.
Aluminum coffee capsules: advantages and criticisms.
According to that Aluminum Industry Association. there is no better material than aluminum so far all the aroma of coffees in the capsules. And according to the association, the environmental balance is impressive: aluminum can be used almost indefinitely and without loss of quality. Only five percent of the energy required for the initial production of bauxite ore is required for aluminum recycling. What many customers don’t know: The coffee capsules belong to the yellow container or have to go to the branches of the coffee suppliers. be taken for recycling. According to the Aluminum Industry Association, the Percentage of coffee capsules in total aluminum sales in the German packaging industry, however, it is only one to two percent.
thomas fisherHead of Circular Economy at German Environmental Aid (DUH)however, he denies the positive environmental balance of the capsules: “Aluminum capsules are a environmental clutter“, said the expert recently in an interview with the Handelsblatt. From El Mineral extraction destroys natural areas, resulting in toxic red mud. In addition, the melting of the metal very energy intensive. And not all discarded coffee pods are processed into a new pod, Fischer says. often too cast aluminum produced from which no new coffee capsules could be produced.