the chocolatier ferrero I recently had a great recovery action for some of their best-known candies: Salmonella contamination was suspected in several children’s products. Edeka takes advantage of the current exceptional situation for himself and advertises his cheaper alternative to the popular Ferrero with a provocative slogan “Chocolate Drops”. However, this does not go down well with some customers.
“Our chocolate is unquestionably delicious and wonderfully cheap,” Edeka writes in her official post. facebook site to a publication in which the company advertises its version of “chocolate candies.” Above it is written: “Guaranteed without surprises.” Edeka thus refers to the current withdrawal of food for Kinder Surprise Eggsthat have been recalled due to possible salmonella contamination.
Ferrero withdraws products – Edeka seizes the opportunity for herself
But that was just the beginning: gradually more and more children’s products had to be withdrawn from the market, including “Schokobons”, “Mini-Eggs” and an advent calendar. Eventually Ferrero was even forced to make one Factory in Belgium to temporarily close.
Some Facebook users consider that Edeka is taking advantage of the current situation to make its own brand “Gut & Billig” known to chocolate fans and distance customers from the competition as a success. “Edeka just has a clever Marketing department“, praises one user, for example. Another comments: “Respect. Your people are really on point!” And another user even finds: “Great! It tastes so much better anyway!”
But most commentators see it differently: many criticize the provocative marketing strategy as tasteless and inappropriate. “Schadenjoy is rarely good, and certainly not this way,” she says, for example. Or: “Absolutely outrageous with Ferrero, next time I wish Rewe would come along like this if one of their products comes back! I say this even though I shop at Edeka.”
Most users criticize that Edekas “chocolate fudge” It just couldn’t keep up with the Ferrero original in terms of taste. Some would rather do without chocolate altogether than resort to Edeka’s alternative. “Unfortunately, they don’t taste good at all. Better off without chocolate then.”
Another user also points out that the cheap version is not so cheap anymore, since Edeka den Price for the newly augmented product. “Then make it more expensive and tastier. Let’s see how long you keep laughing. What good is cheap chocolate if you raise prices so drastically from yesterday to today?” Ferrero himself has yet to respond to the Edeka dig.
You may also be interested in: Horse blood in Nutella? That’s really in the rumor