Expensive busted: this is the deceptive package of the month

it was expensive
This is the cheat pack of the month.

The packaging stays, the contents shrink, and the price goes up. It’s called a cheat pack. The Hamburg consumer advice center takes the trouble to advertise such cheats. So again this month.

“Once popped, never stopped” used to be an advertising slogan to encourage chip consumption. These days, or to be more precise, this month, the manufacturer Kellogg has won the “Misleading Packaging of the Month” negative award from the Hamburg Consumer Advisory Center (VZHH) for its Pringles crisps. Because the manufacturer has secretly reduced the filling quantity.

According to VZHH, the fill quantity for Pringles crisps has been reduced from 200 grams to 185 grams per pack in the exact same size tube can, for virtually all product types. In addition to the manufacturer Kellogg, supermarkets and discounters obviously also want to secure a piece of the pie and have also increased the prices of Pringles crisps. In Rewe, for example, the price rose from 2.59 euros to 2.79 euros. Lidl and Penny also charge 2.79 euros. The VZHH assumes that other dealers will definitely follow.

The bottom line is that consumers are now paying 17 percent more for Pringles snacks. This applies not only to the Original variety, but also, to the best of our knowledge, to other Pringles potato chips. At least ten flavors are listed on the manufacturer’s website. By the way, product photos of cans with a content of 200 grams are still displayed, although the filling quantity has been reduced to 185 grams. From the outside, you cannot see any difference in the product. The new reduced fill quantity can only be found in the small print on the packaging.

90 percent more expensive over the years

According to consumer advocates, Pringles chip makers have misled snack fans at least five times by changing filling amounts. According to VZHH, this trick has made chips 90 percent more expensive since 2006. The price of potatoes increased by only 16 percent between 2006 and 2021.

After all, the manufacturer Kellogg confirms the hidden price increase. In a statement requested by the consumer advisory center it says: “(…) From time to time we adjust our sizes and packaging formats to ensure we have the right package size for the different sales channels and eating habits of consumers. consumers. The conversion of the fill quantity affects the entire Pringles range from March 2022. (…)”.

Consumers often have to be upset about hidden price increases. Assuming they find out too. The VZHH offers the opportunity to draw attention to products that cheat customers in this way (less content for the same price). It then makes these products public and chooses them as the deceptive package of the month and year.


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