In all supermarkets and discount stores, the price information on the shelf changes from day to day. The reason is a new law that will come into force on May 28. CHIP tells how consumers should read the new price tags and how you can save better with them.
As of May 28, German retailers will have to provide a simplified basic price. This should allow consumers to have greater price transparency and simplify comparisons.
Until now, Aldi Süd, Aldi Nord, Lidl, Rewe, Edeka and other supermarkets have given the basic price according to 100 grams, 100 milliliters, a liter or a kilo.
As of May, only the information per kilo or per liter will apply. This provides for a change in the Price Indication Ordinance.
Learn about great discounts, coupons, and deals from numerous retailers with our CHIP Savings Tips.
What does the base price show?
The basic price always shows how much the corresponding content of the product would cost per liter or kilo, including all taxes.
Until recently, supermarkets and discount stores could also specify 100 grams and 100 milliliters if the contents of the package were less than 250 grams or 250 milliliters. As of May 28, only the price of the full kilo and liter will apply.
For loose groceries such as fruit, meat, fish and vegetables, supermarkets must also indicate the price of the full kilo or liter as of May 28. Until now, you could choose between 100 grams and a kilo when quoting the price.
Why is the base price so important when it comes to saving in the supermarket?
The basic price leads to greater transparency and allows customers to compare prices more easily. This is particularly important when two different handling units are to be compared with each other.
- case study: For the cheapest cream cheese, customers pay 1.79 euros in the supermarket. You get the private label on the 300 gram pack. The most expensive branded product costs 2.19 euros and is sold in packages of 250 grams. Consumers can now use the basic price to compare prices directly. Those affected only have to look at the base price of the gondola.
The cheap no-name cream cheese costs 5.97 euros per kilo and the corresponding branded product costs 8.76 euros.
Where can supermarket customers find the basic price?
You can find the basic price per kilogram or per liter on the shelf, in the brochure or on the Internet. It is generally specified for all foods and for some pharmacy items.
In this example, you will see the basic price in a circle. As of May 28, Netto Marken-Discount must indicate the price in kilograms: