This is why Aldi, Lidl, Netto, Rewe, Edeka & Co. have to change the price tags


April 23, 2022 – 10:58 Watch

by Aristotle Zervos

If you want to quickly compare prices when shopping at the supermarket or discount store, you should not only look at the final price, but above all at the basic price. This is usually located at the bottom left of the price tag on the shelf. But as of May 28, a new regulation will come into force that will change the rules of the game regarding price information, to the benefit of customers. What the new price tags say and how they can help you save.

New Price Indication Ordinance of May 28, 2022

From May 28 there will be changes to the Price Indication Ordinance (PAngV). It is valid since 1985 and is regularly updated. The PAngV determines the way in which the prices of commercial or mercantile goods or services will be communicated to the final consumer and also regulates the base price.

Basic pricing is intended to allow consumers to quickly compare prices when shopping. Because in addition to the final price you pay for the products at the checkout, the price tag must also show the basic price.

Until now, Aldi, Lidl, Netto, Rewe and Edeka have used 1 kilogram, 1 litre, 100 grams or milliliters as the unit of measure for the basic price. But that should change soon. From the end of May, only the display of basic prices in 1 kilogram or 1 liter will be allowed.

Example of basic pricing information

At Aldi Süd, for example, the hard cheese “Cucina Nobile Great Moravia” costs 2.99 euros in a 300-gram package. The basic price shown is €9.97 per kilo and is shown as “package (1 kg = €9.97) VAT included”.

Also at Aldi Süd, the grated “Cucina Parmigiano Reggiano” hard cheese in a 125-gram bag costs 1.99 euros. The basic price shown is €1.59 per 100 grams and is shown as “each (100g = €1.59) VAT included”.

A comparison is not immediately possible for customers, since the basic price is indicated once in kilograms and once in grams. This should no longer be allowed as of May 28, the correct basic price for expensive hard cheese would be 1 kilogram = €15.90.

For consumers, the new Price Indication Ordinance is a further step towards greater transparency.

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