How did the sports brand and designs come about?
I could live all day in athletic fashion. Because I myself don’t have much time for frequent moves. However, until now he had not found the fashion that corresponded to this. I became even more aware of this during the pandemic. Robbie looked at me and said “That again?” My Ayda looks now do all of that: I can wear them endlessly, a design that sums up the best. Everyday life, family, Netflix, travel, exercise, the office – I want women to feel beautiful and functionally dressed at all times and build a community around it. All the looks are named after my family. “Gwen” more or less like my mother.
How often do you exercise in daily life?
I listen to my body. I think it’s four to five sessions a week, sometimes three, sometimes none or even six. Preferably in the morning. And when it comes to meditation, it’s about giving your body a certain amount of space.
Musical recommendations to boost energy in sports?
I used to listen to Biggie and Tupac music while doing yoga. I love music, it’s life and my husband makes music. But where there is noise, there must also be a quiet one: all our lives today are intense. That’s why I listen to my breath and what it does to the way I think. Interestingly, when I’m away, I prefer quiet. I want to listen to nature and consciously perceive its sounds and be present in it.
The life of a rock star and yoga: how do they go together?
I never think of two worlds. There is a certain virginity in the wellness segment in terms of imperfection. That doesn’t apply to me. I think it should be allowed to be imperfect here as well. This is important to me in my fitness space. Act with joy and solidarity. Did I have cake for dinner? Good, and we can still enjoy the joy of exercise and wellness together.
How you relax?
Especially when I play sports when I’m alone. And when I meditate or do breathing exercises, which I sometimes see on YouTube. To calm me down at night, I use sprays like Deep Sleep from This Works, which have calming scents, though Robbie isn’t always a fan of them. (laughs)
dr Barbara Sturm: Beauty Favorites and Ayda Sportswear
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