Basic-Fit growth plans: France as an important core market

Basic-Fit is still expanding and recently opened its 600th studio in France. The CEO of Basic-Fit, Rene Moos, and the Regional Director, Susanne de Schepper-Veerkamp, ​​explain the growth strategy that the fitness chain is following in the French market.

Basic-Fit opens the 600th studio in France in Sablé-sur-Sarthe

The European fitness chain Basic-Fit has its presence in France Studio number 600 open.

East important milestone underlines the commitment and continuous expansion of the fitness chain in France, so far largest national market the company.

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Growth plans: France as the most important core market

with the opening of Jubilee clubs in Sablé-sur-Sarthe Basic-Fit continues to expand its presence in France in the Pays de la Loire region.

This success is according to Rene Moos as one more step on the way towards the announced corporate goal of 1,000 to 1,300 clubs seen in France.

“I am proud to have reached the milestone of 600 clubs in France.”

René Moos, General Manager Basic Adjustment

“With the Opening of more new clubs in France and other countries later this year, we are well on our way a network of 1,250 clubs by the end of 2022 achieve,” continues Moos.

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“Thanks to our affordable and quality offer, we are experiencing one in France, but also in our other countries. strong rebound. Our Membership is higher than before the pandemic and we have now over 2.85 million members1.5 million of them in France alone”, says the CEO.

The company continues to focus its expansion plans on Strengthening of existing clusters just like him opening of gyms also in smaller cities, to ensure that as many people as possible have access to vocational training facilities.

Comprehensive fitness offerings in the spotlight

All French cities with more than 30,000 inhabitants (excluding the Île de France region) you already have access to at least one Basic-Fit Club.

“We strive to successively expand our network of clubs in France and also to show a greater presence in smaller cities and rural areas.”

Susanne de Schepper-Veerkamp, ​​Regional Director of Basic-Fit France

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Currently working throughout France around 3,000 Basic-Fit employees with 1.5 million members.

Motivation for more exercise and specific training.

“We know the pandemic is doing that Awareness of the importance of a daily exercise routine. has sharpened. We hope that the 600th opening will help to motivate more people to move more often‘ concludes Schepper-Veerkamp.

More: ‘Basic-Fit arrives in Germany’

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