Börse Express – Orangetheory® Fitness Appoints Jason Dunlop as President of International Division

As a leading fitness brand, Orangetheory Fitness strives to continue to grow the market and open new studios around the world. To further expand the brand’s global presence, Orangetheory today announced the appointment of Jason Dunlop as International President, who will oversee the brand’s international studies portfolio and ongoing expansion efforts.

Dunlop comes to Orangetheory with a proven track record of international leadership and development at some of the world’s best-known brands including CrossFit, Canada Goose, Starbucks and Nike. As demonstrated in his previous leadership roles, Dunlop is an industry veteran with extensive experience managing franchise businesses, global sales, direct sales and hyper-growth in global markets.

In his new role, Dunlop will work to expand and further develop an already strong international network. In 2022, Orangetheory opened new locations in Puerto Rico, Canada, Mexico, China, New Zealand, Saudi Arabia, Denmark, Spain and Poland, as well as the brand’s first studio in France. Dunlop will lead new studio openings in the Americas, Europe, Asia Pacific and the Middle East planned for 2023 and beyond.

“As Orangetheory Fitness continues to grow as a leader in the fitness and wellness category, Jason Dunlop was the clear choice to help us in our mission to spread More Life around the world,” said Dave Long, Co-Founder and CEO of Orangetheory Fitness. the orange theory “With Jason’s track record, we know he has the vision and skills to advance our international efforts, and we welcome him to the Orangetheory fitness team.”

“I have been fortunate to spend my career leading global strategy and development for some of the world’s best-known brands and am excited about the international growth potential I see in Orangetheory Fitness,” said Dunlop. We look forward to advancing Orangetheory’s strategic business goals while introducing the brand’s unique and innovative approach to fitness to more people around the world.”

Prior to his appointment, Dunlop served as Global President of CrossFit, LLC, where he led the Global Partners team, CrossFit’s Education and Athletics divisions. As Senior Vice President of Canada Goose, Dunlop was responsible for sales across all international channels, including brand and product. While at Starbucks, Dunlop served as the company’s senior vice president and chief operating officer, where he transformed the business into a franchise and license model with 4,500 locations in 59 countries. At Nike, Dunlop led the brand’s direct-to-consumer and franchise businesses in Europe, the Middle East and Africa, including store growth and digital expansion in 47 countries.

For more information about Orangetheory Fitness, visit www.orangetheory.com.

About the orange theory

Orangetheory® Fitness (orangetheory.com) is a heart rate-based, full-body group workout that combines science, training, and technology to help you achieve the results you want and live a more dynamic life. Orangetheory, one of the fastest growing franchises in the world, has created training suitable for all physical abilities that fosters a shared community experience by connecting members and trainers. Orangetheory training supercharges your metabolism to burn MORE calories, MORE results and MORE confidence so you have MORE LIFE. Orangetheory franchisees have opened more than 1,500 studios in all 50 states and 24 countries. The company was ranked #60 on Inc. Magazine’s Fastest-Growing Private Companies list and #9 on the Entrepreneur Fastest-Growing Franchise 500 list. Visit https://www.orangetheory.co m/en-us/international-opportunities/ for worldwide franchise opportunities.

Logo: https://mma.prnewswire.com/media/1529314/Orangetheory_Fitness_Logo.jpg


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