‘Fitness Needs Coaches’ survey explores professional development opportunities

Satisfied, high-quality trainers are needed to attract and retain members. With the coach study ‘Fitness needs coaches’, ICHBINTRAINER GbR wants to assess the current situation from the point of view of coaches and create a basis for future strategic decisions.

Study 'Fitness Needs Coaches'

the ICHBCOACH GbRfounded by Michael Höner and Marc Rohde, in cooperation with the Hamburg Facts & Stories institute Survey for coaches developed by the fitness industry.

According to its own statements, the largest German coaching studio is aimed at the whole world Trainers, trainers, employees, freelancers, personal trainers and group fitness trainers of the fitness market and is a non-profit project.

Education and training for your career.

The first results show that 72.1 percent of the participants in Initial and continuing education a very important factor for professional and personal development watch. Another 22.5 percent think that the subject area of ​​training and higher education is at least quite important.



you can continue Participate in the study of trainers ‘Fitness needs trainers’simply click the ‘Join Now’ button and you will be taken directly to the survey.

participate now

That the purpose of the study is to obtain reliable numbers for an optimization of the current situation in relation to high staff turnover, dissatisfaction or low customer loyalty due to lack of experience from the point of view of the trainers.

Increase competence and satisfaction.

Together with Operators, industrial partners, academies and trainers he himself should one Professionalization of the coaching professionincreased competence and long-term satisfaction for one ensure a win-win situation.


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That Coach behavior is significantly influenced by its emotions and feelinghow valued and recognized they feel. Only then go the ‘extra mile‘, that everyone talks about and that Difference in member retention will make an even bigger difference in the future.

Stimulate interdisciplinary discussion

quality training forms the basis for others strategic decisions in the future. Therefore, the study authors need valid numbersthat serve as a basis for an interdisciplinary discussion and drive collective change.

6 reasons to study trainers

  • You support participation in the study. employer brand
  • Non-commercial market research highlights your commitment in matter Employee: internal satisfaction
  • you get one real mood image about the main binding factor trainers
  • Data and conclusions can be drawn like this. positive for building your team deploy
  • Results optimize targeted recruiting of employees
  • you learn them coaches needs meet and reach a long-term competitive advantage


if you die idea support want, share you the survey with your coach. If you implement the study sponsor send an email to ICHBINTRAINER GbR. all further Contributor packs and benefits can be found on the ‘Fitness Needs Trainer’ website.


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