FOCUS Money honors Mrs.Sporty again

“To this Grant we are particularly proud because they directly from our members is coming and because we are getting them after two challenging years of pandemic,” says Mrs.Sporty founder and CEO Niclas Bönström.



Niclas Bönström adds: “The tall satisfaction of our members shows that we are using the Expansion of our concept They have taken the right steps in the last two years.”

via Introduction of online and outdoor training offers the fitness franchise brand offers its customers a high level of flexibility in training.

has been growing for years health awareness among the population. To stay healthy and fit in old age, more and more people of all ages attach importance to one healthy lifestyle and disease prevention.

In this context, offers and services in particular benefit from so-called second health market of relevance Under all privately financed health products and services understood, such as fitness and wellness offers.

Online survey on fitness offers

In December 2021, DEUTSCHLAND TEST collected the opinions of more than 48,000 people at 261 suppliers collected and verified which offers are particularly appreciated.

In the Category fitness studios (stationary) Mrs.Sporty received top marks. The boutique fitness provider thus receives the ‘Best Gym’ Award.


“The fact that we received first place in our category for the second time in a row is a special success for our franchise partners, who passionately implement the concept in their clubs every day.”
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Niclas Bönström, Founder and CEO Mrs.Sporty


What particularly sets the women’s fitness brand apart is the individual, personal support in the boutique fitness clubs. The trainers know their members, organize the training individually and accompany them on the way to their goals.

Right steps during the pandemic

“I am convinced that the personal contact and exchange contributes a lot to satisfaction”, says Niclas Bönström, “but for us the award is also a sign that we took the right measures during the pandemic to Retain members and take care of them in the best possible way.”

Home and outdoor workouts

the Challenges of the pandemic years took the company as an opportunity to be expand the concept and adapt it even more to the needs of women. In addition to outdoor training sessions, Mrs.Sporty also introduced an online training platform.



This means that members can also train from home. The Associated additional flexibility was so well received that the company Online and outdoor training now also in the long term Complement to training in the club offers

Indicator for those interested in founding a company

The height member satisfaction is, according to the managing director of Mrs.Sporty, also an important indicator for those interested in founding a company in the fitness and health sector, because as a franchisor, Mrs.Sporty founders the opportunitywith her own Mrs.Sporty Club to start self-employment.



Mrs.Sporty franchise partners already operate more than 330 clubs in five countries. Niclas Bönström still sees clear growth potential: “That health awareness is moving even more in the pandemic because of the pandemic focus of society. It is already becoming clear that the fitness needs will increase even more. We are optimally prepared for this.”

hence the plan business continue to expand and is looking for franchise partners for free locations in Germany, Austria and Switzerland.

Plus: ‘Action Mrs.Sporty: lose weight the easy way’

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