Holistic Approach at Zott Studios with Virtuagym Fitness Software

Focus on sleep, stress and eating habits: Why does the Zott family use a 360-degree approach including digital support in its seven fitness studios and what role does Virtuagym play as a partner?

Fitness, wellness, health: Zott fitness clubs are taking a holistic approach with their partner Virtuagym.

they are close to stuttgart seven fitness studios run by the Zott family. Meanwhile, it will be companies founded more than 30 years ago with their clubs in second generation Directed by Nadine Zott.

fitness a little aspect

Studies have over time Switch from pure fitness to health clubs fulfilled and follow one holistic approach, where fitness is only a small aspect of the concept. while backing up sleep, stress, eating habits either one-sided physical exertion in focus.

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For this 360-degree approach, there is one in addition to the classic stand in the studio digital support is essential. In Virtuagym, Nadine Zott has found the perfect digital partner to keep in touch with her clients at home and support them, because training listens future for Zott customers not at the exit.

Converting to digital solutions: It started in lockdown

In 2020, Zott Fitness, like any other gym, was forced to expand its Reaching customers despite the lockdown. Suddenly, the focus wasn’t on recruiting members, it was also about reaching out to existing customers digitally to to avoid lockdown-related layoffs.

With Virtuagym’s training app, Nadine was able to not only reach out and communicate with her clients, but also with her Expand offer with digital coaching components. This new digital solution was accepted by customers with great response.

“30 percent of our members opted into the coaching app and thus completely forgo compensation for their membership fees. This allowed us to continue employing our trainers during the lockdown instead of sending them to part-time jobs.”

Nadine Zott, Owner of Zott – Fit with System and Performing Systems

So Zott Fitness laid the groundwork by introducing a workout app during the pandemic. Foundation for Today’s Combination Care Approach – in the studio and digitally.

Customer proximity that adapts

With Virtuagym software it is now possible in much closer contact with customers stand up Not only live streams of group exercises, but also lifestyle training, weight loss programs or online courses without pain are becoming easy in the app Made available.

Automatic implementation reminders the customer gets the new concepts displayed directly in the app. This should also help achieve the goals set. Also has coach or coach the opportunity immediately to communicate with the learner and encourage when necessary.

In the common community, The apprentices are also exchanged and track the successes of others. Thus, the Zott team always connected with your customers and committed to your well-being.

Health conscious in the future

The shift in emphasis from fitness to health and holistic concepts also keep moving forward. The corona pandemic has accelerated this process and also that Customer expectations changed.

Zott Fitness has this recognized change and taken advantage of. Their objective group includes people who staying healthy I want to, but really not only interested in fitness.

the digitization of your company with the app has helped to be in closer contact with customers and give them additional insights in the app. More information About Virtuagym is available directly here on the company’s website.

Plus: ‘Virtuagym’s global video training platform’


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