Increased use of fitness apps in gyms: Virtuagym publishes survey results

Digitized Gyms: A new global consumer survey by fitness technology provider Virtuagym found that a majority of 94 percent of gyms, clubs and trainers use mobile apps as a core part of their fitness business.

Studio owners are increasingly relying on fitness apps

Virtuagym has one opinion poll under 9,000 customers takes place in the fitness area. The results are consistent with the company’s most recent data, which also 44 percent increase in fitness app usage compared to february 2020 show.

Personalized and more flexible services

the use of the application it is consequently Part of a change in progress towards hybrid, physical and digital offersthat focus on providing personalized, flexible and on-demand services.

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Narrowly one third (31 percent) of fitness entrepreneurs use it custom content me combined online and offline coursesweather quarter (25 percent) flexible hybrid memberships used to reach new and existing members.

Digital extensions in the studio

also gave more than a half (53 percent) of respondents indicated that they would continue technological solutions – including digital reservation and registration systems, community features and video trainings – use want.

There is also every quarter (28 percent) indicated that members’ ability to Book courses and 1:1 sessions onlineone of the most important changes for your future.

“The ever-evolving digital innovation in our industry presents exciting opportunities to make health and fitness more accessible than ever.”
Hugo Braam, CEO and co-founder of virtuagym

Hugo Braam continued: “Therefore, we are pleased that Fitness company Technology as a key ingredient of its long-term growth and not just as a short-term solution.”

In general, the results of the survey show an increase positive image for growth and the development of technology-driven fitness industry for the future.

Positive figures despite the Corona crisis

actually gave three quarters (77 percent) indicated that the Membership numbers since the start of the COVID-19 pandemic either increased or stayed the same are. A quarter (24 percent) recorded during peak work hours between January 2022 and September 2021 a increase in membership.

However, analysis of the survey results also showed that more than one third (38 percent) due to Costs and other dates Problems with member retention Has.

“As an industry, there is more we can do to help fitness companies help to face the great challengesso as not to hinder this development”, says Hugo Braam.

“A hybrid approach that combines physical services with digital technology, from wearable devices and gamification to video training and integrated club apps, can offer a cost-effective solution.”
Hugo Braam, CEO and co-founder of Virtuagym

Hugo Braam adds: “Furthermore, clubs and studios can offer Thus to diversifyto the different wants and needs a broader section of the population to be fairthat ultimately drives growth.”

invest in innovation

Around more innovations implement in the field of health and fitness technology virtual aerobics recently one Investment of three million euros from the Amsterdam technology company Icecat (we reported); a large portion of the investment will go into further development of the all-in-one software.

More about the subject: ‘Invest for accelerated growth’

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