Millions of athletes celebrate #ACTIVITYDAY 2021

The #BEACTIVE DAY of EuropeActive and its 26 international network partners took place recently as part of the European Week of Sport. EuropeActive Executive Director Andreas Paulsen and EU Commissioner Mariya Gabriel draw a positive conclusion from the day of action.

More fitness for Europe: Millions of athletes celebrate #BEACTIVE DAY 2021.

The most important facts in summary:

  • EuropeActive, 26 partners of the network and the EU Commission have the common day of action: the #DIABEACTIVA 2021 – organized.
  • The objective of the event at European level was to attract more people to encourage a healthy and active lifestyle.
  • Thousands of events and happenings. were available to those interested in the #DÍADELAACTIVA and the European Week of Sport available.
  • The executive director of EuropeActive, Andreas Paulsen, and the EU Commissioner, Mariya Gabriel, draw up a first positive summary and underline that central role of the fitness and health industry.

Here we go! Background and detailed information:

The #DIABACTIVE brings together millions of fitness athletes from all over Europe every year and pursues the goal of encouraging more people to have a healthy life and to inspire an active lifestyle.

Active fight against lack of exercise & Co.

movement more important than ever: Despite, or perhaps because of, the ongoing pandemic and the severe health mortgage from the two lockdowns, EuropeActive organized together with its 26 international network partners the day of action at european level.

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This year’s #BEACTIVE campaign has started the opening day of the European Week of Sport and organized a clear message: The Importance of fitness, sport and prevention offers it’s again because of the pandemic significantly increased.

Precisely for this reason, from the point of view of the organizers, it is important to remove barriers and through targeted motivation even more people encourage a more active lifestyle.

Movement connects: focus on motivation and integration

With thousands of free events #ACTIVEDAY together with the European Week of Sport marks the various offers of the various providers (such as fitness studios, sports clubs and company) on stage (Read more about the #BEACTIVE events in Germany here).

In the video: #ACTIVITYDAY 2021

Millions of interested people and sports enthusiasts could regardless from them yearsher gender or hers socioeconomic status East Use the offers for free Y new fitness concepts Y try alternative sports.

The fitness and health industry as an important partner

EU Commissioner Mariya Gabriel was visibly satisfied drew a first summary: “This is the seventh year that the Commission’s European Week of Sport campaign has inspired millions of Europeans to be more active with the #BEACTIVE message.”

“The European fitness and exercise industry is an important partner for us in promoting a healthy and active lifestyle for all Europeans. So I want to congratulate everyone involved and encourage you to keep spreading the #BEACTIVE message.”

Mariya Gabriel, European Commissioner for Research, Innovation, Education, Culture and Youth

Mariya Gabriel adds: “It is thanks to initiatives like #BEACTIVE DAY that the The EU campaign continues to grow and more and more gaining momentum“.

#BEACTIVE mission: Health care as a central challenge

Also Andreas Paulsen, Active CEO Europe thanked everyone involved for their commitment and go on the day of action important statement for more prevention instead of stagnation: “I am very happy for him. positive feedback of the campaign throughout Europe.”

Andreas Paulsen adds: “I would therefore like to take this opportunity to congratulate and thank everyone involved, especially our valued partners in the national associations and their members who are so great events and programs They have raised the population move again after lockdowns Y towards an active lifestyle“.

“The #BEACTIVE DAY demonstrated the resilience and ingenuity of the European fitness and exercise industry during these difficult times, while also highlighting the importance of physical activity for the health and well-being of all Europeans.”

Andreas Paulsen, CEO Active Europe


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