As one of the leading manufacturers of electronic fitness equipment, milon is represented in health and fitness centers in more than 30 countries around the world. To further expand the international market, milongroup hired Jimmy Andrew from BOOFIT Ltd. on board as an external consultant. Born in Scotland, he has over 30 years of experience developing and developing new fitness markets abroad. The official signing of the contract took place during FIBO 2022 at the milongroup stand.
with effect from April 1, 2022 supports Jimmy Andrew as Global Sales Consultant the expansion of the international presence of the milongroup. with his Thousand marks and five the company has been represented in more than 30 countries for many years and in an expansion course.
International experience for global expansion
Andrew is very experienced insider of the international fitness industry, but only came by detours. after one Mining studies in Scotland he was in it for many years Sports and tourism industry throughout Europe employee. after times in Kenya and Switzerland opened together with his wife Patricia his first gym in Bochum.
In the same period it also fell kick off for Pulse Fitness GmbH, whose sales he as Global Sales Manager promoted worldwide. In the year It was founded in 1994 of Scotfit, whose presence consolidated and expanded in Europe, the Middle East and Africa.
“In our I know the industry very well.and globally. New for me, instead, to work with electronic strength devices or mobility concepts. This is a unique product portfolio that opens up completely new perspectives,” says Jimmy Andrew about his work as a global sales consultant for milongroup.
Andrew continued: “After all these years continues to open new fitness markets abroad being able to do it motivates me immensely. milon certainly provides the Porsche among electronic fitness devices And that’s why this partnership fills me with a certain pride.”
“I approach this advisory activity with a lot of heart and am very much looking forward to what is to come.”
Jimmy Andrew, milongroup global sales consultant
Bernd Reichle, Managing Director of milon Industries GmbH, is also enthusiastic about Andrew: “We are convinced that with Jimmy Andrew continue to drive our global growth will be. The milon group is already very successful internationallybut there is still Markets that have a lot of potential and where we want to have a stronger presence.
New markets in the spotlight
“Beyond that, we also intend gain a foothold in other countriesthat we don’t support yet,” says Reichle
“This work is tailor-made for an expert like Jimmy, who knows the needs of each country and the fitness industry inside out. We are very happy that he is now available to advise us!”
Bernd Reichle, Managing Director of milon Industries GmbH
“I know Jimmy for many years and I appreciate it very much. He has a large international network and has a Extensive sales know-how.“, adds Wolf Harwath, managing director of five Konzept GmbH & Co. KG.
Harwath continues: “He knows how markets work in other countries and has insight into global developments in our industry like no other. In addition, he brings not only the skills, but they also have a great passion for training.”