Service Study: Regional Fitness Studies 2022, DISQ German Institute for Service Quality GmbH & Co. KG, press release

National gym chains are familiar to all sports enthusiasts, but there are also a number of regional gym providers vying for new members, especially in larger cities. Can tips, trial training and offers convince here? The study of the German Institute for Service Quality shows which regional fitness studios offer the most. On behalf of the ntv news channel, DISQ tested 16 regional gym chains in the metropolises of Berlin, Hamburg, Munich, Cologne and Frankfurt am Main (Release notice: www.ntv.de/tests).

In general, fitness studios can convince with a good quality of service. Providers in the main metropolis of Frankfurt presented themselves as the strongest (quality ratings from “very good” to “good”; an average of 80.9 points). Berlin ranks last out of the five metropolitan regions surveyed (quality scores from “good” to “satisfactory”; 68.8 points).

Superior Training Environment, Expandable Support

The studios have an attractive design, most of them offer a pleasant atmosphere and stand out for their cleanliness, both in the training rooms and equipment and in the sanitary areas. Also, the range of resistance and strength machines in most fitness studios is compelling. Support, on the other hand, can often be improved: trainers often have very little active contact with learners, for example to intervene to correct exercises; Free aptitude tests for interested parties are also not the norm.

Good advice for newcomers.

Pleasant: Interested parties usually receive correct and structured advice on studies. The friendly and motivated fitness experts take their time and often provide comprehensive information. However, in the course of trial training, there is occasionally a shortcoming: existing health problems and the current condition of trainees are not always asked about and analyzed in detail.

Markus Hamer, Managing Director of the German Institute for Service Quality: “Regional fitness providers are often a real alternative to the big gym chains. It makes sense to call ahead to make an appointment, and also to ask about the conditions. For example, even a trial session is not free at all fitness studios.”

The best regional gym chains

Sedan: The test winner is Fit Sportstudio with the quality rating “good”. The gym chain scores particularly well in the area of ​​advice and trial training: Potential customers receive correct, very individual and comprehensive professional advice. The friendly employees are also motivated and guarantee a pleasant atmosphere for conversations. Employees also respond to phone appointment requests in a very friendly and solution-oriented manner. Super fit and crunch fit (both “satisfactory”) follow in second and third place.

Hamburg: The test winner is Meridian Spa & Fitness (quality rating: “very good”). The studios have an attractive, clean and compelling design with a very good range of strength and cardio equipment. Trainers provide competent and structured advice. In addition, sports activities and customer requests are discussed in detail in the test training sessions and the benefits of training are explained in detail. Sports Club (quality rating: “good”) ranks second. Fitnessallianz and Elbgym (both “satisfactory”) ranked third and fourth.

Munich: The test winner is Speedfitness with the quality rating “good”. The gym chain is particularly well positioned when it comes to advice and trial training. The consultants explain the training process very well and analyze in detail the objectives, previous sports activities and possible health problems of the interested parties. Also positive: In the tests, the incorrect execution of exercises is corrected very well. Body + Soul Group and Fit Star ranked second and third, both with a “good” quality rating.

Cologne: The test winner is Just Fit (quality rating: “good”). In the areas of advice and test training, as well as training conditions and the offer, the gym chain is a leader in comparison. The trainers take their time and offer individual and understandable advice. In the provider comparison, Just Fit also scores with additional services such as existing solariums and saunas. In second and third place in the cathedral city is Xtrafit (“good”) ahead of Flexx Fitness (“satisfactory”).

Frankfurt am Main: The test winner is Prime Time Fitness (quality rating: “very good”). Friendly and motivated employees provide expert, comprehensive and structured advice; Recommendations are made based on needs. In the test sessions, the trainers explain the equipment and the exercises in great detail. In addition, waiting times on the phone are short and, when making appointments, the wishes of those interested are well attended. The following ranks are occupied by Fitseveneleven (“very good”) ahead of Elements (“good”).

Service Study Data

The German Institute for Service Quality tested 16 regional gym chains in Berlin, Hamburg, Munich, Cologne and Frankfurt am Main. Each company had a minimum of three studios with a unified brand presence in the respective metropolitan area. Providers for selected target groups and special training offers were not taken into account. The quality of the service was measured through a total of 96 hidden visits (mystery tests) in the branches of each chain. The focus was on advice and trial training, as well as training conditions and offers. In addition, 48 covert phone tests were performed for each appointment. A total of 144 service contacts with gym providers were included in the evaluation.

Publication citing the source:
German institute for service quality on behalf of ntv

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