Hybrid offerings, holistic training, mixed sports and company sports: these are just some of the biggest fitness trends that Urban Sports Club foresees for 2022. One of Europe’s leading sports and wellness platforms has analyzed the training behavior of its members from 2021.
Hybrid offerings for a hybrid work environment
That sports behavior has contacted the adapted hybrid world of work: 2021 commuted the Utilization of live online courses at 10% a. 78% of registrations came from the female members. With Sixty-five% of all online check-ins is the offer of Yoga partners clearly in front, followed of fitness offers with approximately sixteen%.
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To round out the online offer, Urban Sports Club has updated its app two other product extensions expanded. personal training can from now on too at home in form of online training complete with partners.
In addition, Urban Sports Club already has Successfully launched its master classes in 2021a cycle of online conferences in which Experts from associated studios talk about sports, health and nutrition. Also 2022 the sports and wellness provider will also offer its digital offer Video on demand courses also includes Remove.
Holistic approach with fitness, mindfulness and wellness
Fitness, yoga, bouldering, functional training, swimming and dance were 2021 online and offline the most popular sports of members of the Urban Sports Club. a Live online courses supports Yoga first, followed by fitness, pilates, and meditation.
Wellness is seen holistically Members are paying more and more attention both in their physical and mental health. Especially with the beginning of the cold season. At the end of September 2021, the demand for wellness offers will increase.
The treatments were particularly popular in 2021. cryotherapy and massagewhile the most popular guided meditation between mindfulness practices.
What especially stands out: Yoga is becoming more popular among men. in germany and dance courses were even booked more frequently than bsw. EMS training or cross training. 32% female check-ins take place in the yoga buddiesfollowed by fitness with about 28% the records and bouldering with around 8%.
On average, members attended three different partner locations each month and above all we start the week actively – Tuesday is according to registration numbers the most popular day for sport and wellness.
It is also evident that in particular they attend courses at dawn or after work and The busiest hours are 7 am or 5 to 6 pm (both 2020 and 2021).
social fitness as a complement to individual training, it was already established in 2021 and will also play an increasingly important role in training behavior in 2022. So many members discovered padel for themselves. kind of sport from Spain and Portugala kind of Mix of tennis and squashbecomes played indoors or outdoors and constantly has new fans.
I also enjoyed Indoor cycling is still very popular. Cycling training with weights and motivational music in a group is more in demand than ever and thanks to many new partner locations it will continue to be so in 2022.
Mixed sports develop
Associated studies noted the joy of experience of the members and regularly offer new mixed sports. Yes Piloxing (combination of boxing and Pilates), HILIT (High Intensity Low Impact Training) either Crossminton (mix of squash, badminton and tennis).
The result: the trending sports of 2022 are new, niche course concepts. Surf yoga, hormonal exercises, butt therapy, dancing in high heels, or animal moves. At the same time, study concepts with, e.g. Boutique fitness or specialized health studios (health clubs) are becoming more diverse and specialized.
Company sport is the new standard
With a wide range of Support for physical and mental health be able companies their employees help with that increase your own well-being. around the Half of the members of Urban Sports Club are corporate clients.
Also 2022 will be the Focus on the B2B area lying down – this means that the sports and wellness provider brings many Customers at its over 6,000 partner locations in Germany.
Plus: ‘Exclusive Collaboration’