Study: Wellness and Day Spa of the fitness studios 2022 / High-level service, offer and equipment – The wellness oases convince – Meridian Spa in first place

Hamburg (ots) – First exercise in the training area and then slow down in the spa area? Thanks to an ambitious wellness concept, some fitness studios offer this attractive combination. And the wellness oases are not only open to club members: Day guests can also book relaxation here. The German Institute for Service Quality, which has tested wellness and day spa studies, shows how the leading providers in Berlin and Hamburg rank.

expert advice

The wellness oases of the fitness studios in Berlin achieve a very good result overall (82.0 points) and thus, as in the preliminary study of 2019, perform slightly better than the providers in Hamburg, which achieved a good result with 79.2 range points. In terms of range and equipment, the providers of both metropolises were on an equal footing; When it came to service, Berlin’s wellness oases were miles ahead.

Anyone interested can count on good advice: The friendly employees in Berlin and Hamburg provide competent, understandable and mostly individual information. They also demonstrate a high level of specialized knowledge and answer the wellness questions on the test correctly, almost without exception.

Mostly convincing offer and equipment

The wellness oases stand out for their cleanliness and attractive design, which guarantees a relaxed atmosphere. The wide range, especially of different saunas, and the customer-friendly opening hours are among the strong points. Wellness lovers can also book massages and beauty treatments almost everywhere. Solariums, on the other hand, are rarely available and the gastronomic offer in the spa area is usually limited.

Markus Hamer, Managing Director of the German Institute for Service Quality: “The proven fitness studios are very well positioned in the area of ​​wellness. However, before signing up as a member, a trial day is a good idea to test everything the not-so-cheap fun fitness and spa package to meet.”

The best wellness providers

David Lloyd Meridian Spa & Fitness emerged as the study test winner in both Berlin and Hamburg, achieving “very good” quality ratings in both cities. In Berlin, employees provide correct, comprehensive and structured advice without exception. They ask specifically what is needed and provide personalized answers accordingly. The Hamburg staff also demonstrate their competence and spend a lot of time with customers. Meridian Spa branches are extremely clean and attractively designed, be it the reception, changing rooms or wellness area. The equipment also convinces in both cities, for example with numerous saunas, whirlpools and a number of sun loungers in the relaxation area that are tailored to the customers; In addition, the offer of massages and beauty treatments is very wide.

In Berlin, Centrovital Spa & Sportclub took second place with a very good result. The company is distinguished by a wide range of offers in the area of ​​wellness and beauty, with numerous massages and treatments to choose from. In all cases, advisors answer clients’ questions correctly and completely. In addition, there are no waiting times until the start of the consultation. Aspria (quality rating: “very good”) ranks third and convinces with a very good result in terms of offer and equipment, also with regard to gastronomy and additional services such as free towel rental. The opening hours here are the most customer friendly in comparison.

In Hamburg, Aspria (quality rating: “very good”) took second place. The company ranks second in the Hanseatic city in terms of range and equipment and offers, for example, several swimming pools and many different cooling options. In addition, the exceptionally clean condition of all areas of the branches examined and the customer-friendly opening hours have a positive impact. Kaifu-Lodge ranks third (quality rating: “good”). The company is distinguished by a large number of saunas; the gastronomic offer also convinces. In addition, the employees are highly motivated and react professionally to complaints.

Study Facts

The German Institute for Service Quality tested large fitness studios in Berlin (four companies) and Hamburg (four companies) that have an extensive wellness area. The quality of the service was measured by means of five covert visits (mystery tests) to the branches of each provider. Among other things, the quality of the wellness area in terms of design and cleanliness, the friendliness and competence of the employees, and the opening and waiting times were examined. A total of 40 service contacts with providers were included in the evaluation. In addition, an analysis was made of the offer and equipment of the wellness spa, massage and beauty areas, as well as additional services, such as child care.

The German Institute for Service Quality (DISQ) aims to improve service quality in Germany. The Hamburg-based market research institute conducts independent competitor analyzes and customer surveys for this purpose. More than 2,000 trained assessors are deployed throughout Germany. A team of sociologists, economists and psychologists is in charge of managing the research projects, which use scientifically recognized service measurement methods and procedures. The Institute provides consumers with important information for their purchasing decisions. Companies obtain valuable information for their own quality management. The German Institute for Service Quality works on behalf of reputable print media and television stations; Studies for companies are not part of the DISQ service offer.

Publication citing the source: German Institute for Service Quality

Press contact:

Martin Schechtel Phone: 040 / 27 88 91 48-20 E-mail: [email protected]

Original content from: German Institute for Service Quality, transmitted by news aktuell

Newsroom of the press portal: news aktuell GmbH


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