The market analysis “European Health & Fitness Market Report 2022” is presented

As part of the 9th European Health and Fitness Forum 2022 (EHFF), EuropeActive and Deloitte presented their new industry study to more than 400 guests in Cologne. The “European Health and Fitness Market Report 2022” (EHFMR) provides comprehensive industry figures for the European health and fitness market and illustrates a growth trend after the Corona crisis.

Growth despite the crisis: European Health and Fitness Market Report 2022 published

The most important facts in summary:

  • In the run-up to FIBO, EuropeActive and Deloitte presented theirs at the 9th European Forum on Health and Wellbeing new comprehensive industry study prior to.
  • The “European Health and Fitness Market Report 2022” contains important metrics Y illustrates the effects of the Corona crisis.
  • Despite the long closures The report delivers 2021 and ongoing requirements. positive signs.
  • Growing number of members and facilities are optimistic despite falling sales.

Here we go! Background and detailed information:

The European Health & Fitness Market Report 2022 is the eleventh joint publication by EuropeActive and Deloitte and offers valuable current industry figures from the european fitness and health market.

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The new report sheds light on that calendar year 2021 and shows to what extent the corona pandemic and renewed Ongoing closures and restrictions affecting industry developments to have.

Increase in partners despite the crisis

According to the report European memberships increased by around one million members (+2%) from 55.2 million in 2020 to 56.3 million at the end of 2021.

the 20 biggest fitness chains one engraved Increase in its membership of 0.7 million (+6%) to 13.1 million compared to 2020.

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The ranking of the chains with the most members is headed by Basic-Fit (2.22 million), Grupo RSG (1.69 million) and Grupo PureGym (1.63 million).

Decrease in sales and slight growth of the plant

Only due to the corona-related closures, they were income compared to 2020 (EUR 19.3 billion) by 11.3 percent to around EUR 17.1 billion. the Top 15 European Fitness Providers scored one in 2021 Total turnover of 3,100 million. EUR.

the The total number of installations increased slightly from 63,059 in 2020 to 63,173 in 2021 (+0.2%).

Interesting industry for investors

In 2021, 19 major M&A deals were completed, making the continuing investor interest by acquiring shares in classic stationary fitness companies.

These transactions underscore that Studio operators will remain at the center of the industry ecosystem in the future It will remain.

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New to the 2022 EHFMR is a detailed Chapter on the results of a large scale EuropaStudy of active consumption of 11,000 people in 19 countrieswhich took place in January 2022.

The results show that now that most health and fitness restrictions have been lifted, the industry quickly returns to normal and recovers.

Market research gold standard

Commenting on the report, EuropeActive CEO Andreas Paulsen said: “The ‘European Health and Fitness Market Report’ has Gold Standard for Fitness Market Research and develop physical activity!”

“And especially at this challenging and transformative time for our sector, we need reliable data to scientifically illustrate the impact of COVID-19 on our sector and, more importantly, to demonstrate the positive and essential impact of our industry across Europe.” .

Andreas Paulsen, CEO Active Europe

Andreas Paulsen continued: “I would like to sincerely thank EuropeActive Ambassador Herman Rutgers, our partners at Deloitte, and our global study partners and sponsors. this great and important achievement in a very difficult time Thank!”

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Confidence to keep growing

“We remain confident that we can Goal of 100 million members by 2030 it will be achieved”, concludes Paulsen.

david stalkerpresented at the XXI General Assembly on April 5, 2022 re-elected for another three years as president of the European umbrella organization also looks to the future with optimism, adding: “I am looking forward to supporting Andreas and the fantastic team at EuropeActive in making their to achieve ambitious goals and expand the presence of EuropeActive throughout Europe”.

The full European Health and Fitness Market Report 2022 is available for EUR 399 (EUR 199 for EuropeActive members) out now and can be ordered through the EuropeActive Knowledge Center here.

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