Sports commitment in times of pandemic: Institutionally organized sport was hit hard by the corona pandemic. Sports clubs as well as health and fitness studios had to deal with a significant loss of members. But, how does the crisis affect the popularity of different sports or the sports consumption of the population? The Sports Satellite Account (SSK) provides a ranking with sports science figures.
The Federal Ministry for Economic Affairs and Climate Protection (BMWi) and the Federal Institute for Sport Sciences (BISP) publish as part of their joint project Sports Satellite Account (SSK) regularly Current facts and figures of the German sports industry.
With the 2021 edition, the editors provide an informative overview of how, among other things, Sports commitment, relevant consumption expenditure etc. have changed in recent years.
Great sports comparison.
Due to the difficult Corona year 2020, sports, fitness and health providers were clear losses and losses to register. A lots of The plants remained closed for months. and both the Training and competition operations were paralyzed as far as possible.
That is certainly one of the reasons why the specials self-organized individual sports such as cycling, jogging, or hiking lead the 2020 ranking of the BISp.
Very popular fitness despite the pandemic
physical training remains the key figure for the German fitness industry in 2021 with 10.31 million people exercising form of training with the most members in Germany and occupies a place in the current ranking of BMWi good 4th place. In a ten-year comparison, according to the report here, physical sport even has the largest share of all sports examined. the biggest growth to register.
No doubt this is also due to the fact that studies many popular forms of training under one central roof inside of her professional care concept to offer. That’s how he health sport either also gymnastics, pilates Y yoga deals – which also occupy all the required positions in the top ten ranking of the most popular sports – in many facilities for a long time to the standard range of services a.
East positive development trend as well as many other industry figures make it clear that fitness offerings are becoming more and more popular from generation to generation.
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Fitness spending continued to rise in 2020
For him active exercise gave respondents in 2020 a total of about €48 billion outside. In 2017, it was still tight in comparison. €62 billion.
while the spent in almost all relevant categories of the BMWi report in the observation period from 2017 to 2020 decreased significantly they are, they are Investments for fitness-related expensessuch as a study membership, online courses, training equipment, etc. increased from €7.7 billion (2017) to €8.8 billion (2020)..
all of these are important signswhich show that the industry, despite the difficult period benefit in the long term from increased health awareness and again keep growing they can. (Keep reading: ‘Active health more important than ever’)
Download SSK 2021 for free
You can find more key figures from the sports satellite account in the current Separate: ‘Sports Business: Facts and Figures – 2021 Edition’which you can access directly from the Federal Institute of Sports Sciences through the following link Free download be able.
In addition to these general market key figures, there are also industry specific studiesas the key data of the German fitness industry and can play an important role Development in the fitness and health industry. fully map.
Important Industry Feedback – Every Vote Counts!
Around reliable data for the observation period 2021 DSSV, Deloitte and DHfPG study partners count on yours again this year active support.
All health and fitness facility operators in Germany are invited to participate in the current online survey.
The study partners ensure careful handling of all confidential data and Results exclusively in anonymous and aggregated form use in this study. the The publication of the results is scheduled for March 2022 planned.