Fitness and exercise advertising: Urban Sports Club has launched a new 360-degree campaign and presents its diverse and flexible offer to motivate inactive people to exercise and attract them to studios. You can see a preview of the video spot before the TV premiere. CEO Benjamin Roth also reveals why he expects a strong marketing push for fitness studios.
The most important facts in summary:
- The Urban Sports Club starts 360 degree motivational campaign in autumn 2021 throughout Europe.
- The goal of the campaign is to target inactive people to motivate exercise and a healthy lifestyle.
- The highlight is the tv commercial with German premiere on September 18, 2021.
- Private and corporate clients must be approached and New clients for collaborating companies and the The USC community can win.
Here we go! Background and detailed information:
‘This is my club!’ Under this motto, the sports and wellness provider Urban Sports Club (USC) is launching a new 360 degree campaign and shows its diverse and flexible range, which is objective It has been established, to motivate inactive people to exercise Y take to studies.
The campaign will be developed through TV, abroad, social networks and own channels extended through an influencer activation. Thus, Urban Sports Club uses its media reach and catch up with the new campaign even more members to your associate studios.
Campaign for private clients and companies
With the commercial at European level, USC new target groups Y motivate more people to exercise. A special one was created for companies second place turned, to motivate companiesto offer its employees a range of sports.
One club: endless possibilities
The new TV commercial reflects the spirit of the sports and wellness provider and shows a motivated and inspiring sports community in a hybrid world.
a club where all welcome they are and their rules by members for members to be made. Whether it’s Pilates at home, a sweaty spin class in the studio, an intense workout in the park, or a relaxing group yoga class, there is something for all sports enthusiasts.
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Urban Sports Club offers members a hybrid offerwho have an asset and varied sports plan like. The goal of the new TV ad is desire to play sports.
Club Deportivo Urbano has the diversity of its partners used: because the video was shot in the real partner locations by the Urban Sports Club.
According to their own statements, Urban Sports Club is flat “It is not a ‘normal’ clubbut a Gateway to sports clubs and providers in a wide variety of locations throughout the city, in Germany, in Europe.”
Thanks to innovative network members can experience the joy of doing the experience a wide variety of sports and stay connected to a community.
Urban Sports Club co-founder and CEO Benjamin Roth describes the Key message of the television spot: “We offer a hybrid range of sports for a hybrid work environment. people need flexibility – professionally, but also in private.”
“Above all, we want to motivate people who were previously inactive to lead a healthy and active life. It doesn’t matter where, when, whether it’s online or offline.”
Benjamin Roth, CEO of the Urban Sports Club
This means each member can find their personal passions through USC’s offerings, exercise regularly with your peers and develop healthy routines.
Finally, Benjamin Roth adds: “This is exactly what our new TV spot clearly shows. Our Partners will benefit greatly from this marketing boost.“.