WHOOP launches app in German / WHOOP 24/7 handheld app now also…


berlin (ots)

WHOOP, the American human performance company, offers innovative wearable technology that helps members realize their inner potential. After WHOOP 4.0 successfully established itself on the German market last year, the brand is now taking the next logical step and presenting its app in German for the first time. This makes Germany the first language adaptation since the introduction of the first generation of the tracker in Germany in 2015.

“WHOOP members around the world trust WHOOP for their health and fitness needs,” said Will Ahmed, WHOOP Founder and CEO. “We are proud to launch our platform in German today, delivering on our promise to make our members’ experience even more personal. We are already translating the app into other languages ​​and will be sure to make further adaptations as we go live.”

WHOOP was founded in 2012 by CEO Will Ahmed with the goal of creating a platform that empowers people to reach their full potential. After years of research and development, an innovative 24/7 personalized digital health and fitness coach has emerged that, through the combination of a bracelet and an app, provides real-time information on sleep, recovery, and training, as well as directly actionable feedback on how to achieve your own goals. With the three advanced key values ​​(Stress/Load, Recovery/Recovery, and Sleep/Sleep), WHOOP not only shows what has already been achieved, but also accurately calculates current and next day’s chances. The €30 monthly subscription includes free hardware, a community, and a holistic system to optimize your own lifestyle.

With WHOOP 4.0, the brand offers its members one of the most innovative fitness trackers and health monitors on the market. With the introduction of its own WHOOP Body clothing line, WHOOP can not only be worn on the wrist as usual, but almost anywhere on the body. The small sensor discreetly disappears in briefs, bras, leggings or shirts.

The best athletes in the world like Patrick Mahomes (Kansas City Chiefs), Rory McIlroy (PGA Player), Michael Phelps (US Swimmer), Nelly Korda (LPGA Player) and Sloane Stephens (WTA Player) live, train and work with the support of WHOOP. German athlete Malaika Mihambo has also been training with WHOOP for a long time.

As the World Long Jump Champion and Olympic Champion in Tokyo 2021, as well as a three-time Athlete of the Year, she is one of the most successful track and field athletes in the world. The brand proudly announces that Malaika Mihambo is now officially working with WHOOP, once again underlining the importance and relevance of the German market.

“I’ve been a member of WHOOP for a long time and I think the comprehensive knowledge I’m gaining about my body and my health is fantastic,” says Malaika Mihambo. “WHOOP helps me understand what can improve and hinder my performance. It also helps me prioritize everything from my sleep and recovery to my daily habits and training.”

To learn more about WHOOP or to become a member, visit www.whoop.com/en


You can find more images and the official press release in our press kit.


WHOOP, Human Performance Company, offers membership for 24/7 training to improve fitness and health. WHOOP membership includes free hardware (the new WHOOP 4.0), a training platform to optimize your lifestyle, and a community of achievers. WHOOP is an official sports device of the PGA TOUR, Women’s Tennis Association, LPGA Tour and EF Pro Cycling. WHOOP is also an Official NFL Players Association Recovery Wearable. WHOOP members include professional athletes, Fortune 500 CEOs, fitness enthusiasts, and anyone looking to improve their performance. Studies show that WHOOP can positively change behavior, increase sleep, and improve physiological biomarkers. Founded in 2012, WHOOP is based in Boston and has raised more than $400 million in venture capital. Visit whoop.de for the latest company news and connect with WHOOP on Instagram, TwitterFacebook and YouTube.

Press contact:

M&C Saatchi Sport & Entertainment GmbH

Nadja Schmidt, [email protected]
+49 173 45 47 56 8

Paul Schüßler, [email protected]
+49 162 2897816

Original content from: WHOOP, broadcast by aktuell news


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