Innovators instead of brakes on digitization: These “excellent insurers”…

IMWF Institute for Management and Economic Research GmbH

Hamburg (ots)

  • Innovation, digitization, sustainability, investments: which insurers are particularly well positioned?

Comparison portals encourage policyholders willing to switch. Insurtechs are outpacing long-established insurance companies with apps. The low interest phase and the demand for sustainable investments make solid financing difficult: the insurance market is under pressure. Only insurers that successfully invest in modern cutting-edge technologies, offer their policyholders useful digitized service solutions and convince through sustainable management and action can resist it. The IMWF Economic Research and Management Institute, commissioned by Focus Money, used a social listening study to examine which insurance companies are particularly successful in shedding the industry’s reputation as a pushback against digitization and a brake on innovation. 26 of the approximately 120 insurers examined qualified for Germany’s test seal “Excellent insurance”, including Generali, Swiss Life and Sparkassen Direkt Versicherung.

The seal study “Outstanding Insurance 2022” examines the reputation of insurers in Germany with regard to innovation, digitization, sustainability and investment in online public discourse between December 1, 2020 and November 30, 2020. 2021. 438 million German public and German-speaking Internet sources including editorial pages and social networks. During the period under review, the insurance companies under review were mentioned around 380,000 times in relation to the subject areas under review. This was demonstrated by an analysis using artificial intelligence methods, which simultaneously recorded whether these mentions were made in a positive, negative or neutral tone, thus making the mood and its range comparable.

Among general insurers with classic sales and a wide range of policies, Zurich Versicherung performed best and thus set the standard by which its competitors should be measured. Global player AXA also had an excellent reputation as a technically modern and sustainable innovator in the insurance industry in second place and LVM Versicherung de Landwirtschaftliche Versicherungsverein Münster in third place.

Direct insurers and some niche brands were evaluated and reported separately in the study. Among direct insurers, HUK24 enjoys the strongest reputation as an innovator prepared for the future, in the field of Ergo pet liability insurance, animal liability insurance and in the DFV-Tierkrankenschutz pet health insurance sector of Deutsche Familienversicherung.

context information

For the “Outstanding Insurance 2022” study, mentions of around 120 insurance brands were searched for in 438 million German and German-speaking public online sources, including editorial sites and social networks, in the period from December 1 to 2020 and November 30, 2021. . Around 380,000 locations were then analyzed using artificial intelligence methods, assigned to the thematic areas of innovation, digitization, sustainability and investment, and subjected to sentiment analysis regarding a positive, neutral or negative hue.

The subject-specific reputation of selected insurers, direct insurers, and niche brands was rated on an index scale of 0 to 100 points. The supplier with the strongest reputation in a group received 100 points and therefore sets the benchmark for all of their competitors whose performance is shown relative to the group winner on this scale. Insurers that achieved at least 60 points in the overall rating within their group qualified for the “Outstanding Insurance” seal.

IMWF – Institute for Management and Economic Research

The IMWF was founded from the experience that the results of scientific elaborations and market analyzes often do not have sufficient practical relevance and relevance for decision makers in business. As a result, the support of scientific institutions by companies is often not up to the expectations of the chairs. In this context, the IMWF sees itself as a platform on which contacts can be made between science and business interested in well-founded processing of relevant economic and managerial issues.

The IMWF provides information for strategic and operational control in media, marketing and risk management work. World. highly compressed. Guiding actions for our clients.

The basis for this is all public communication about brands, companies and institutions on 438 million websites worldwide. In 130 languages. In Germany alone, the IMWF continuously analyzes the communication of 27,000 brands and companies as well as 4,000 political actors. The IMWF evaluates millions of declarations every day, using specially developed artificial intelligence tools. This makes the IMWF one of the leading providers of AI-based content analysis in Europe.

IMWF’s analytics team condenses the millions of communications into strategic and operational recommendations for action. Our goal is to focus on the essentials. And that with extreme promptness to support the speed of reaction of our customers in the best possible way.

The preparation of extensive stamp studies was verified and certified by the ISM International School of Management.

More information can be found at

Press contact:

George Forthman
IMWF Institute for Management and Economic Research GmbH
Telephone: +49 (0) 40 253 185 – 111
[email protected]

Original content from: IMWF Institute for Management and Economic Research GmbH, broadcast by news aktuell


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