Merkur Versicherung acquires a stake in the funeral company Benu

The television series sprinkled with black humor”Six Feet Under – There is always deathAround the Fisher family funeral home is already around 20 years old. Now considered groundbreaking, the series is still remembered by many and can certainly be seen as the initial spark for a new generation of entrepreneurs to take up the subject. with the aim of developing new services and offers around the inevitable disappearance.

The start-up founded in Vienna in 2017 Username has broken new ground and developed a new type of complete funeral service, from financial provision and funeral planning to estate management. With a new investment of seven figures per mercury insurance the company is now starting to expand throughout Austria. After the three existing concept stores in Vienna, branches will also be opened in Linz, Graz and Klagenfurt in the coming months. Because although Benu relies heavily on digital services, dying, the planning, organization and implementation of funerals has remained a matter that those affected are happy to regulate with individual and personal attention.

caution and transparency

The 40-person Benu team now organizes more than 120 funerals a month. With the investment from Merkur Versicherung, further offers and services will now be developed. A strong focus is in the area of ​​pensions. The joint development of modern advance planning and burial provision is planned, to provide financially and in terms of content for burials during life.

A simple premium calculation based on transparent funeral costs should make it much easier for clients to make provisions for the event of death. Benu CEO Stefan Atz explains: “With Merkur Versicherung as a partner, we are creating an innovative funeral insurance product based on the strengths of the most traditional insurance company and the most modern funeral home in Austria. Together we can not only guarantee financial security, but also to ensure that the funeral service is processed at the same level throughout Austria.”

Markus Zahrnhofer, a member of the board of the Merkur Versicherung, sees the holding in Benu as a major asset for the established insurance company. “This future-proof partnership brings together what sets us apart as Merkur: comprehensive insurance that takes into account all phases of life. And that also includes end-of-life services,” explains Zahrndorfer.

The insurer thus expands its product portfolio, which ranges from health insurance for the little ones to funeral arrangements. “For us, the focus is on an ecosystem that is completely geared towards the personal needs of our customers and thinks outside the box,” explains Zahrnhofer.

Leave your vote

Leave a Comment

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.