This is how customers change their car insurance

Auto insurance customers who are ready to change prefer to use the Internet as a source of information. This is the result of a current survey by the consulting firm Hoy y Mañana. But brokers also remain successful movers of change with high closing rates.

For the study called Customer Journey for Motor Vehicle Insurance 2022, the experts of today and tomorrow examined the reasons, the paths and the drivers. In March of this year, a total of 505 people between the ages of 18 and 65 were surveyed, divided into two groups.

The first group included customers who had changed their car insurance in the last twelve months. There were 267 participants. The second group consisted of 238 clients who actively reported but ultimately did not change their insurance company.

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