Who do policyholders trust the most?

Oct 5, 2022 – Most Germans are satisfied with the recommendations they received. The most popular source when looking for suitable car insurance is often right under the customer’s nose: in the social environment. But brokers and seals of approval are also consulted. Celebrities, on the other hand, remain advertising vehicles rather than advisers.

Whether it’s a high-quality electric car fresh from the factory or the first used car with faded paint, car insurance is a must. The majority of Germans, 55 percent, even choose fully comprehensive insurance.

This is the result of the Allianz Direct Versicherungs-AG “Auto-Report”, for which the company surveyed 1,000 drivers in the age group 18 to 65 in Germany.

When selecting insurance, they are guided by recommendations. Respondents place the greatest trust in the opinion of their own relatives. 59 percent trust them. Close friends are also consulted: this was stated by 46 per cent.

Many people who seek advice are satisfied with the recommendations.

Recommendations do not go unnoticed: In every ninth case for branch policyholders, a recommendation from their social environment is even a reason to change insurance (VersicherungsJournal August 23, 2022). In the case of direct policyholders, it applies to one in ten policyholders.

Drivers experience the highest level of satisfaction with the recommendation of insurance brokers. 76 percent of those surveyed said they would do well to do so. Many people who seek advice are also satisfied when guided by seals of approval and recommendations from their families: 71 and 70 percent.

Younger car owners, in particular, seek advice.

Young people in particular seek advice from their first car insurance company. A good 80 percent of 18-24 year olds follow the recommendations. In addition to your own environment, this also includes insurance brokers and seals of approval. In the 55-65 age range, personal experience makes up most of the decision: only 45 percent trust the recommendations.

Other factors may also be other customer reviews and rating platforms. However, according to the report, only 36 percent trust them less. The situation is different for specialized media, which are very popular with 55-65 year-olds at 48 percent.

A study conducted by Servicevalue GmbH in cooperation with Focus Money determined this year that consumers are more likely to recommend Admiraldirect.de GmbH when it comes to vehicle insurance (23.6.2022). According to a survey conducted in August at Seguros Provincial (October 4, 2022), consumers see the best customer orientation.

Celebrities as advertising support are of little help when choosing insurance

Testimonials such as celebrities and influencers are not considered essential factors in the survey when making a decision. At three percent, they still rank well below customer reviews.

If a celebrity, then Günther Jauch shows the poll. 40 percent would trust the moderator of “Who wants to be a millionaire.” In second place is former racing driver Nico Rosberg with 28 per cent. The end of the flagpole is occupied by CDU politician Philipp Amthor with two percent.

Speaking of politicians: Chancellor Olaf Scholz and Bavarian Prime Minister Markus Söder would trust six percent of drivers with regard to insurance recommendations.

Different information from Allianz and ADAC on weighting

Even if insurers do fight price battles, according to the Allianz study, security is the top priority. 82 percent said their choice is comprehensive insurance coverage.

This factor is even ahead of a low price, which was given by 80 percent of the respondents. However, salary premiums are the most common reason for change, especially for direct policyholders (23.8.2022).

Among other things, an advantageous classification in the class without claims, a free choice of workshop, a simple understanding of the scope of the insurance and an uncomplicated conclusion are also considered important. These are the results of Allianz Direct.

Hassle-free claims processing in the first place

A survey conducted by Bilendi GmbH on behalf of ADAC Autoversicherung AG, in which a total of 1,047 drivers over the age of 18 were interviewed online in September this year, paints a somewhat different picture.

According to the ADAC, 71 percent of respondents value seamless claims processing after an accident more highly. According to the survey, the price is important for 66 percent. The range of services only came third in this survey with a figure of 60 per cent.

According to the automobile club, most insurance policies are contracted after personal consultation. According to the survey, 45 percent completed their degree directly with the consultant. The insurance broker accounted for 8 percent of the transactions, 38 percent of which took place on the Internet. By the way, according to the survey, the majority of online titles were between 50 and 59 years old.


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