EDEKA ZENTRALE & Co. KG Foundation
- Launch: the successful “Vegetable Beds for Children” project reaches a total of more than 1.6 million children
- Corona consequence: Children did not get enough fresh vegetables in lockdown
- Conscious nutrition: the course is already set in childhood
Spring is planting time! And that is why the EDEKA Foundation is starting the new and already fifteenth season with its successful “Orchards for children” project. Thanks to the proven contactless concept, around 2,800 vegetable beds can be planted in kindergartens and nurseries in the coming weeks. Even the little ones learn with all their senses how much fun it can be to grow their own garden and eat a balanced diet.
With its “Orchards for children” project, the EDEKA Foundation introduces nutrition and food to preschool children in a playful way. Despite, or mainly because of, the pandemic, she has kept her commitment in recent years. “Especially the little ones have particularly suffered from the restrictions of the pandemic. It is even more important for us not to leave them alone”, says Markus Mosa, member of the Board of the EDEKA Foundation. “We have been doing for many years what many scientists and politicians demand today: bring knowledge about healthy food and nutrition to nurseries and schools.”
A study by the EDEKA Foundation published last summer showed that child nutrition has also been affected by the pandemic*. While 45 percent of parents surveyed said they cook more often than before the lockdowns, and 33 percent use fresh ingredients more often when cooking. However: A third of children consumed more sweet and salty snacks than before the pandemic. When it came to fresh snacks, fruit was preferred over less popular vegetables. For 68 percent of the mothers and fathers surveyed, vegetables were not on their plates every day during the closures.
It is especially important to raise awareness about a healthy and balanced diet in the first years of life. The EDEKA Foundation has pursued precisely this approach since 2008 and, with its “Vegetable Paths for Children” and two other projects under the umbrella of its initiative “For the Love of Young People”, provides concrete solutions. Children playfully learn how much attention seedlings need before they can be harvested together and processed into various and delicious dishes. Children aged 3-6 from participating kindergartens and nurseries plant and grow their own vegetables in raised beds provided free of charge by the foundation. This year alone, more than 1 million liters of soil will be used, 84,000 seedlings will be transplanted and 5,600 bags of seeds will be used. They are supported by the independent EDEKA merchants of the neighborhood. Meanwhile, 1,350 retailers with more than 1,600 markets participate as sponsors across the country.
After this year’s planting campaign, the project will have reached 1.6 million children. “Vegetable cliques for children” is part of the “IN SHAPE” initiative, which is supported by the Federal Ministries of Food, Agriculture and Health.
In 2022, too, the health of everyone involved takes priority. Despite the relaxation of the law, the EDEKA Foundation continues to take the following measures at the national level: Only trained teams with full vaccination protection are deployed in nurseries, who also self-test daily before the start of the campaign. They carry out the planting campaign without contact, with a mouth-nose cover and a distance of two meters from all those involved.
* Source: https://stiftung.edeka/presse.html
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Rooted in Germany: the “Orchards for children” project of the EDEKA Foundation
For more than ten years, the “Orchards for children” initiative has become a success story. Since the project began in the spring of 2008, around 1.6 million preschool children will have grown their own radishes, carrots and rutabagas this year. What initially started as a project in kindergartens and nurseries in socially disadvantaged areas of the city is now firmly rooted in all regions of Germany. In both urban and rural areas, children don’t just learn where vegetables come from. They also take direct responsibility for their beds and are encouraged to try new self-grown vegetables together, a holistic experience. A graph showing the number of all kindergartens and nurseries that have participated in the project since the start of the project in 2008 is available for download at https://stiftung.edeka/presse.html (Möhrchen graphic 2022).
Federal Statistical Office:
Federal Center for Health Education:
About the EDEKA Foundation
The EDEKA Foundation has been engaged in charitable purposes since April 1950. Its aim is to support those in need and to establish future-oriented initiatives that aim to encourage young people in particular to take responsibility for themselves, society and the environment. . People and institutions in need receive single or continuous payments from the EDEKA Foundation. With the “Vegetable beds for children” project, the EDEKA Foundation has been bringing balanced nutrition to preschool children since 2008 with great success. In 2013, the primary school project “Move more, eat better” was added. During a project day, the focus is on the topics of “nutrition”, “exercise” and “responsibility”. The “Fit for my life” project was introduced in 2016 for 7th and 8th grade students, which encourages them to take responsibility for themselves and their environment. All EDEKA Foundation projects have been awarded the “We are IN FORM” award since 2016. The IN FORM initiative, supported by the Federal Ministries of Food and Agriculture and Health, thus recognizes the EDEKA Foundation’s commitment to nutritional education and promotion of physical activity.
EDEKA – Germany’s most successful entrepreneurial initiative
The profile of the EDEKA association of medium-sized and cooperatives is based on the successful interaction of three stages: nationwide, around 3,600 independent retailers give EDEKA a face. At the retail level, they take on the role of local purveyors who champion the quality and enjoyment of food. They are supported by seven regional wholesalers who deliver fresh produce to EDEKA stores every day and are also by their side from sales to expansion issues. EDEKA’s strategy is coordinated at the EDEKA headquarters in Hamburg. It controls the domestic produce business as well as the successful “We Love Food” campaign and provides a variety of cross-association goal-achieving drivers. With its subsidiary, Netto Marken-Discount, it is also setting successful trends in the discount business. Commercial formats of specialties such as BUDNI or NATURKIND, cooperation with Internet-based delivery services such as Picnic and FMCG businesses with EDEKA Foodservice complete the wide range of services offered by the group of companies. In 2020, EDEKA achieved sales of 61,000 million euros with more than 11,100 stores and 402,000 employees. With 19,250 trainees, EDEKA is one of the leading trainers in Germany.
EDEKA ZENTRALE & Co. KG Foundation
Tel. 040 / 6377 – 2182
Email: [email protected]
Original content from: EDEKA ZENTRALE Stiftung & Co. KG, broadcast by news aktuell