Hamburg (dpa) – Despite strong price increases, the already high coffee consumption in Germany increased again in the second year of Corona. Overall, the coffee market grew 0.4% in 2021, after 1.5% growth in the first year of the coronavirus in 2020.
This corresponds to an increase from 168 to 169 liters of coffee per capita, reported the German Coffee Association. This means that coffee is still by far the most popular drink in Germany, ahead of mineral water and beer. “We are a coffee nation. Coffee is crisis-proof and remains the favorite drink of Germans,” said General Manager Holger Preibisch.
Coffee is getting more expensive too
Like most coffee roasters, the association does not comment on prices, with the exception of industry leader and industry leader Tchibo. In February, for the second time in nine months, he had to force himself to raise prices to 1.30 euros per pound. Tchibo had already raised prices by up to 1 euro per 500-gram package last June.
The background is the significantly higher buying prices for green coffee on world markets. Arabica beans, which account for about 60 percent of global coffee production, are currently trading at around 230 cents a pound (454 grams), nearly 80 percent higher than a year ago.
Although the International Coffee Organization ICO reported price declines in March in its most recent market report, the ICO price index, which is made up of various types of coffee, had previously risen for 17 straight months. Additionally, the industry is burdened by significantly higher prices for packaging, energy, and transportation, which coffee roasters cannot handle alone either.
Consumption within your own four walls is increasing
According to the Coffee Association, the places where coffee is consumed have changed even more, in view of the corona restrictions on public life that will last well into 2021 and the continuing trend of working from home. This increased home coffee consumption by 2.1 percent, while the out-of-home segment lost 5.7 percent.
This is accompanied by strong growth in the market for whole grains that are only ground at home. According to the Coffee Association, they now account for 41 (prev.yr.: 37) percent of the market and are therefore close to classic filter coffee with 47 (50) percent, for which coffee is often bought ground.
“Today, one in three households in Germany has a fully automatic coffee machine. Distribution increased about 20 percent from 2019 to 2021,” Preibisch said. “Confinement and teleworking have caused an increase in coffee consumption and the purchase of new coffee machines.”
ICO Coffee Market Report, March 2022