with emotions and personal stories instead of data and facts

Much more than just a marketing trend, storytelling offers health and fitness companies numerous uses and benefits in the context of brand management. You can find out what they are and how studios can set themselves apart from the competition with authentic stories and strengthen their own brand using practical implementation leverages. Surely most fitness … Read more

Pilot study compares digital workouts with physical training in the gym

A direct comparison of gym and digital training: As part of a pilot study, the LES MILLS research lab compared the perceived effort and fun of a live class in the gym with the effect of the digital format of the same workout at home, and found above with surprising results. A class in the … Read more

Inside Winner of the German Brand Award

Important award: The jury of the German Brand Awards (GBA) awarded ACISO Fitness & Health GmbH from Munich in Berlin one of the most important German brand awards. Claudia Michel, B2B Communication Designer, and Henning Vetter, B2B Marketing Manager at ACISO Fitness & Health GmbH, took the Grant in the offices of the Telekom capital … Read more

Group Fitness Expert Winner of the German Brand Award

with his brand presentation and the areas in which the fitness provider of the New Zealand group Les Mills operates, has the jury of the German Brand Award, which is made up of Experts from companies, science, consultancy, services Y agencies composed, convinced. GBA experts chose Les Mills at its premiere 1,200 entries from 19 … Read more

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