with emotions and personal stories instead of data and facts

Much more than just a marketing trend, storytelling offers health and fitness companies numerous uses and benefits in the context of brand management. You can find out what they are and how studios can set themselves apart from the competition with authentic stories and strengthen their own brand using practical implementation leverages. Surely most fitness … Read more

Exchange on fitness and health back on site: Promotion Congress 2022 in Mannheim

After two years of “Online ONLY Advance Congress”, it is finally time again: The Advance Congress will take place on October 7 and 8, 2022 in Mannheim. After the specialized congress for active health designers has been held online for two years, employees, partners and decision-makers from the industry are meeting in the m:con Rosengarten … Read more

With dual studies to become Head of Customer Experience

After graduating from high school, Jens Schulze first studied geography for a semester in Berlin. At that time, he had been a member of the Deltha Fitness Club in his hometown of Greven for a long time and trained there regularly. So he finally found out about the possibility of a dual study program in … Read more

The Fitmach campaign offers this potential for all of Germany

The successes of FIBO 2022 and the “Fitmach Campaign – fit and healthy in Saarland” have exceeded all expectations. Birgit Schwarze, President of DSSV eV, explains in her commentary what signal effect the leading trade fair for fitness, wellness and health and the model project in Saarland have for the fitness and health industry in … Read more

Fitness as active health care

As an education and research partner of the DSSV e. V.- The employers’ association of German health and fitness facilities, the German University for Health Prevention and Management (DHfPG) prepared the second scientific article in October 2021. The results were presented to the health committee and received with great interest. Monika Bachmann (CDU), Minister of … Read more

Krebssterblichkeit durch optimale Versorgung von Vitamin D reduzieren?

Neben der klassischen Betrachtung von Vitamin D als Regulator für den Calciumstoffwechsel und damit für die Knochengesundheit gibt es seit den 1980er-Jahren Forschungsbefunde, die positive Wirkungen von Vitamin D hinsichtlich einer Krebserkrankung zeigen. Allerdings sind diese Befunde teils widersprüchlich und werden von einem buchstäblichen „D-ilemma“ begleitet. Vitamin D ist als Regulator für den Calciumstoffwechsel und … Read more

Interview with Marco Wolter about the positive reactions to the ‘Fitmach campaign’

Marco Wolter, studio operator at the Fitness Loft Saarbrücken, also saw a need to get people moving again after the lockdowns at his studio. That is why he and the participants welcome the “Fitmach campaign” from Saarland and are happy about the positive effects. fM: Mr. Wolter, with Fitness Loft Saarbrücken, you were one of … Read more

Studying fitness economics leads to a career

Selina Teusch wanted to combine fitness and management in her work. When she discovered the job advertisement for the health center Physiotraining Ruwertal on Facebook, she applied directly and has been climbing the ranks since she started her double degree in fitness economics at the DHfPG. Today, Selina Teusch, just 26 years old, is an … Read more

Quality of offer, employees and hygiene confirmed by BSA-Zert

The Health Center Life is a large fitness center and health studio with a training area, cardiovascular and wellness area, five circles and integrated physiotherapy practice in Bad Friedrichshall. Studio owner and manager Christian Arnold and his deputy Richard ‘Richy’ Gogel-Beck place great importance on quality and have therefore decided on two of the four … Read more

How succession succeeds in the Spirit 4 Club

Successful generation management: The owner of the SPIRIT4 studios in Lower Franconia, Michael Klein, has found a suitable candidate in Felix Voigt, who is now passionate about the task of management. In the interview they talk about the benefits of working together, short lines of communication, unconditional trust, the courage to make mistakes and the … Read more

Change your diet successfully thanks to qualitative and individual advice.

People who want to lose weight often want to improve their appearance and at the same time certain disease parameters by changing their diet. The following article shows what factors should be considered when giving weight loss advice and how important qualified nutritionists are to health and fitness facilities. Today there is countless diets. Many … Read more

Wie Daniel und Walter Müller die Kraftwerk Fitnessstudios zukunftsfit machen

Erfolgreiches Generationenmanagement: Walter Müller betreibt gemeinsam mit seinem Sohn Daniel elf Kraftwerk Fitnessclubs im Saarland und in Rheinland-Pfalz (mit ca. 10.000 Mitgliedern), denen im Juli 2022 auf Teneriffa das erste Fitnessstudio im Ausland folgen wird. Zwei bis drei weitere Studios auf den Kanaren sollen hinzukommen. Im Interview sprechen beide über die Vorteile der Zusammenarbeit, kurze … Read more

Request for quotation, certification process up to certificate – Fitness World Albstadt receives a hygiene seal

Fitness World Albstadt is based on a comprehensive care concept. In addition to a wide range of fitness, a wellness and anti-aging salon with sauna and lymphatic drainage complete the portfolio. In addition, since the end of last year, the studio has also been convincing with the hygiene seal of the BSA-Zert. We asked the … Read more

Mit angepasstem Speiseplan gegen Arthrose ankämpfen

Etwa fünf Millionen Menschen in Deutschland leiden unter den Beschwerden einer Arthrose, die die am häufigsten auftretende chronische Gelenkerkrankung darstellt (Deutsche Arthrose-Hilfe e. V., 2022). Training und Bewegung spielen bei der Prävention und Behandlung von Arthrose eine wichtige Rolle. Doch wie sieht es mit der Ernährung aus? Arthrose ist eine Gelenkerkrankung, bei der die Knorpelschicht eines … Read more

Fitness meets Physio: Innovative Business Areas for Studio Operators

In the fitness sector, the term ‘hybrid’ has been associated since the Corona pandemic with the simultaneous offer of classic, analog and digital training options, for example via live streaming, app or on demand. But hybrid originally means ‘of two origins’ or ‘composed of different things’. Therefore, the term can be perfectly applied to the … Read more

FTZ – Mühldorf Physical Therapy Center

Therapy and fitness are perfectly combined under one roof at the FTZ – Fitness Therapy Center in Mühldorf am Inn. The goal is always to provide clients with holistic, interdisciplinary and best possible support. This includes a smooth transition from therapeutic treatments to their physical continuation in the training area, which is safely and extremely … Read more

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