Much more than just a marketing trend, storytelling offers health and fitness companies numerous uses and benefits in the context of brand management. You can find out what they are and how studios can set themselves apart from the competition with authentic stories and strengthen their own brand using practical implementation leverages. Surely most fitness … Read more
We show you the best apps to relieve stress through exercise and meditation.Photo: Ground Picture – shutterstock.com Did you just get home from work and should already be on your way to the gym because the course is about to start? The weaker self often wins with this perspective and after a hard day’s work … Read more
In 2023, FIBO will expand its sports activities to include the HYROX fitness contest. Professional and amateur athletes compete in the FIBO rooms against an inspiring backdrop. FIBO Event Manager Silke Frank sees many synergies in the new partnership and is looking forward to the premiere on April 13-16, 2023 in Cologne. The most important … Read more
EGYM and the World of Fitness Group (WOF) have extended their partnership, which has existed since 2014, for a further five years. In the Aachen area, WOF is currently the market leader with 13 facilities, a studio under construction for women’s fitness and several license and franchise partnerships and intends to continue to grow by … Read more
If you want to relieve stress after a hard day at work, you can with the apps. Here is a selection and important tips. We show you the best apps to relieve stress through exercise and meditation.Photo: Ground Picture – shutterstock.com Did you just get home from work and should already be on your way … Read more
“The fitness industry is currently in a pioneering phase of changetechnology driven Innovations and changing consumer expectations. And all against the backdrop of unprecedented times,” said Life Fitness’s new CEO, Paul Stoneham. driving innovation The company has the The strength of the brand, the team and the infrastructureto drive innovation. In addition, Life Fitness can … Read more
Integrated into the parallel fairs ‘ISPO Munich’ and ‘therapie MÜNCHEN’, FitnessConnected will take place from 28 to 30 November 2022. According to the organizers, two major events are planned for 2023, and the industry will be informed about this in due course. . FitnessConnected, on the other hand, is not scheduled to be held again … Read more
Keep your members moving: Myzone supports EuropeActive’s #BEACTIVE campaign. This is part of the European Commission’s European Week of Sport (EWoS) from 23 to 30 September 2022. Key message: Be active! Under the hashtag #BEACTIVE, the issue of inactivity needs to be tackled together. Will you be there with your studio? This is how you … Read more
New Zealand group fitness provider LES MILLS is on a mission to create a fitter, healthier planet under the banner #ForAFitterPlanet. With the European Week of Sport, the #BEACTIVE initiative wants to inspire people in Europe to lead a healthy and active lifestyle. For this reason, LES MILLS joins the initiative in 2022 with various … Read more
Study networks, industry trends and member loyalty: Martin Seibold (CEO LifeFit Group) and EGYM CEO and co-founder Philipp Roesch-Schlanderer exchanged views on these and other current issues in the fitness industry and health. The conversation is part of the new “EGYM Experts” series and was captured in three videos. how can you do that team … Read more
Motivating lectures, exciting team demonstrations and tours of the country’s largest football stadiums: After the start in Hamburg’s Volksparkstadion, guests of the milongroup not far from the hallowed gardens can get information about the training of the future in four other cities. in Germany: in Berlin, Frankfurt, Gelsenkirchen and Munich. Of View of the wide … Read more
EGYM and Magicline GmbH, a subsidiary of Sport Alliance GmbH, are entering into a strategic partnership based on their open platforms. Now the two companies want to offer their customers an interface without additional costs for studio operators. “We know that the Fitness industry long to close cooperation between EGYM and Magicline. Together we’ll make … Read more
In a highly competitive market, it has never been more difficult to motivate members for the long term. However, fitness studios offer decisive advantages over the digital competition. How can studios take advantage of this? motivated members visit his studio more often. Members who visit your studio most often stay more loyal to your studio. … Read more
Current Science Research Results for Study Practice, or in short: ‘Science News’. The researchers provide the health and fitness industry with useful arguments to highlight the importance of fitness and nutrition for health. Today: ‘Associations between physical activity and risk of depression’ from JAMA Psychiatry. Especially in times of crisis, positive effects of a health-conscious … Read more
Doctors and physical therapists often recommend Pilates as a rehabilitation measure for people recovering from injury. “It can serve as a bridge to return to normal activity,” says Bryant. Pilates can also help reduce the risk of injury because it improves core stability, balance, flexibility, and posture. “We know that neglecting these factors increases the … Read more
After two years of “Online ONLY Advance Congress”, it is finally time again: The Advance Congress will take place on October 7 and 8, 2022 in Mannheim. After the specialized congress for active health designers has been held online for two years, employees, partners and decision-makers from the industry are meeting in the m:con Rosengarten … Read more
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