with emotions and personal stories instead of data and facts

Much more than just a marketing trend, storytelling offers health and fitness companies numerous uses and benefits in the context of brand management. You can find out what they are and how studios can set themselves apart from the competition with authentic stories and strengthen their own brand using practical implementation leverages. Surely most fitness … Read more

LifeFit Group and EGYM CEOs discuss digitization in the fitness industry

Study networks, industry trends and member loyalty: Martin Seibold (CEO LifeFit Group) and EGYM CEO and co-founder Philipp Roesch-Schlanderer exchanged views on these and other current issues in the fitness industry and health. The conversation is part of the new “EGYM Experts” series and was captured in three videos. how can you do that team … Read more

‘Fitness Needs Coaches’ survey explores professional development opportunities

Satisfied, high-quality trainers are needed to attract and retain members. With the coach study ‘Fitness needs coaches’, ICHBINTRAINER GbR wants to assess the current situation from the point of view of coaches and create a basis for future strategic decisions. the ICHBCOACH GbRfounded by Michael Höner and Marc Rohde, in cooperation with the Hamburg Facts … Read more

Les Mills shares tips for recruiting Rockstar instructors

“Sometimes you have to go the extra mile to find the best people in the world.” A quote from Apple visionary Steve Jobs that also applies to our industry. Great employees are the one differentiator that the competition cannot copy. So it’s no wonder that staff, and instructors in particular, are so important to the … Read more

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