with emotions and personal stories instead of data and facts

Much more than just a marketing trend, storytelling offers health and fitness companies numerous uses and benefits in the context of brand management. You can find out what they are and how studios can set themselves apart from the competition with authentic stories and strengthen their own brand using practical implementation leverages. Surely most fitness … Read more

Club Intel Report identifies four fitness people

Market research institute Club Intel has published a new report titled ‘Optimizing Personalization Using Fitness Characters’. The study defines four important types of gym visitors and provides valuable information for target group-specific marketing as well as customer-oriented training and service offerings. The most important facts in summary: Practical Market Research: Delivers a New Report from … Read more

‘Fitness Needs Coaches’ survey explores professional development opportunities

Satisfied, high-quality trainers are needed to attract and retain members. With the coach study ‘Fitness needs coaches’, ICHBINTRAINER GbR wants to assess the current situation from the point of view of coaches and create a basis for future strategic decisions. the ICHBCOACH GbRfounded by Michael Höner and Marc Rohde, in cooperation with the Hamburg Facts … Read more

Market fitness and health services in a goal-oriented manner and gain new members

Health training, prevention sports or rehabilitation: it is important to market fitness and health services in the best possible way. An interdisciplinary approach helps here. Graduate sports teacher Prof. Dr. In an interview, Arne Morsch (DHfPG) gives practical advice for the ideal offer structure and the success factor of fitness specialists with the appropriate qualifications. … Read more

Les Mills shares tips for recruiting Rockstar instructors

“Sometimes you have to go the extra mile to find the best people in the world.” A quote from Apple visionary Steve Jobs that also applies to our industry. Great employees are the one differentiator that the competition cannot copy. So it’s no wonder that staff, and instructors in particular, are so important to the … Read more

New feature: Magicline integrates a customer loyalty tool

Better customer loyalty, more financial stability and more financial security for studios and operators – all this is offered by the new customer loyalty tool of the Hamburg-based software provider Magicline. Chief Product Officer (CPO) Daniel Wischer explains the benefits. The Hamburg software company Magicline integrates a new customer loyalty program in the software and … Read more

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