This counteracts cost pressure in the gym

The fitness industry was particularly affected by the Corona crisis due to its subscription systems and government regulations. The closures derived from the regulations made it impossible to compensate for the natural fluctuation and it was also almost impossible to attract new clients at the pre-crisis level. In addition, there is the current ruling of … Read more

Demonstrate Strength and Endurance at the HYROX World Series of Fitness

HYROX is a fitness race consisting of eight one-kilometer runs that alternate with eight different workouts. With the HYROX partnership, studio members can prepare for World Fitness Championships or prove their fitness with the HYROX Fitness Test. Michael Wunderle, regional manager of the VeniceBeach and FitBase studios of the Pfitzenmeier Group, reports on the cooperation … Read more

Planet Fitness Acquires Franchise Partner Sunshine Fitness

With the purchase of its franchisee, Sunshine Fitness Growth Holdings LLC, US fitness chain Planet Fitness has added an additional 114 studios to its company-owned facilities. All the information and background of the OPA. The Planet Fitness Franchise Has Them planned acquisition of your franchise partner Sunshine Fitness Growth Holdings LLC announced. Sunshine Fitness was … Read more

Market fitness and health services in a goal-oriented manner and gain new members

Health training, prevention sports or rehabilitation: it is important to market fitness and health services in the best possible way. An interdisciplinary approach helps here. Graduate sports teacher Prof. Dr. In an interview, Arne Morsch (DHfPG) gives practical advice for the ideal offer structure and the success factor of fitness specialists with the appropriate qualifications. … Read more

LES MILLS Global Fitness Report shows current customer needs

LES MILLS asked 12,157 consumers around the world about their current fitness habits and needs. The LES MILLS Global Fitness Report 2021 shows what the new “fitness landscape” looks like after the two coronavirus lockdowns and what challenges gym operators are facing due to increasing customer demands. The most important facts in summary: LES MILLS … Read more

DSSV: Fitness and Health Industry Partner

Political support and representation: 150,000 phone calls, 30,000 working hours, 10,000 newsletter recipients, 7,000 seminar participants and 400 print, TV, online or radio press releases: the DSSV eV makes a significant contribution to the recognition and prioritization of facilities sports and health. In our DSSV update, we bring you a compact overview of Europe’s largest … Read more

The corona pandemic in the fitness and health industry: the big update of the fM Corona week

Corona, vaccinations, sports, health, training and prevention in focus: What are the current developments in the pandemic and what rules are politicians setting in response? In our Corona Week Update, we provide an overview of current decisions for the fitness industry. And the question of all questions: Where is 3G already applied and where is … Read more

Fitness and health: A future market with perspectives

In its analysis of the current business cycle, the German Economic Institute (IW) has more than 3,000 German companies from different branches of the economy to yours economic situation and the Forecasts for the next working months disputed While industry and construction are relatively pessimistic about the future given the latest developments (corona pandemic, war … Read more

Florian Kreis, fitness and health expert, talks about soft skills training for employees

Employers face new challenges, which are exacerbated by the difficult economic situation and the shortage of qualified workers. Now is the time to properly train and educate management and specialist staff. In an interview, Florian Kreis reveals how this can work optimally. Florian Kreis he is an expert in management and sales and, as head … Read more

IHRSA Global Report 2022: Fitness Industry Shows Resilience

Fitness and health companies around the world had to overcome many challenges, problems and difficulties in the Corona years 2020 and 2021 due to the pandemic and official restrictions. The new IHRSA 2022 Global Report provides positive signs that the industry is slowly but surely recovering from the crisis and is on the up again … Read more

This counteracts cost pressure in the gym

The fitness industry was particularly affected by the Corona crisis due to its subscription systems and government regulations. The closures derived from the regulations made it impossible to compensate for the natural fluctuation and it was also almost impossible to attract new clients at the pre-crisis level. In addition, there is the current ruling of … Read more

Insurance fraudsters are getting more creative – Economy

A forest fire is spreading. Not far from there, a house also catches fire. The owner wants to claim the damages from his insurer. But the man is not a victim of the natural disaster but he wanted to take advantage of the opportunity to deceive his insurer. That’s why he himself set fire to … Read more

Fitness as active health care

As an education and research partner of the DSSV e. V.- The employers’ association of German health and fitness facilities, the German University for Health Prevention and Management (DHfPG) prepared the second scientific article in October 2021. The results were presented to the health committee and received with great interest. Monika Bachmann (CDU), Minister of … Read more

Fitness and COVID-19: Training strengthens the immune system

Regular physical activity and good physical condition have been shown to strengthen the immune system and reduce the risk of serious infections. A new study from Glasgow Caledonian University (GCU) provides exciting new insights. What these results have to do with the effectiveness of vaccines is explained below. That in addition to vaccination as the … Read more

What fitness trends can we expect in 2022?

Amid a flurry of changes, 2022 promises to be a pivotal year for the fitness industry. What does it take to succeed in the new fitness landscape? The most important trends for 2022 lead the way. The most important facts in summary: which fitness trends will that year 2022 form? How is she perfect mix … Read more

Fitness meets Physio: Innovative Business Areas for Studio Operators

In the fitness sector, the term ‘hybrid’ has been associated since the Corona pandemic with the simultaneous offer of classic, analog and digital training options, for example via live streaming, app or on demand. But hybrid originally means ‘of two origins’ or ‘composed of different things’. Therefore, the term can be perfectly applied to the … Read more

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