Pilot study compares digital workouts with physical training in the gym

Gym and digital training in direct comparison: As part of a pilot study, the LES MILLS research lab compared the perceived exertion and enjoyment of a live class in the gym with the effect of the digital format of the same workout at home, and found with surprising results. A class in the gym take … Read more

Life Fitness’s new CEO Paul Stoneham will usher in the next phase of growth

“The fitness industry is currently in a pioneering phase of changetechnology driven Innovations and changing consumer expectations. And all against the backdrop of unprecedented times,” said Life Fitness’s new CEO, Paul Stoneham. driving innovation The company has the The strength of the brand, the team and the infrastructureto drive innovation. In addition, Life Fitness can … Read more

Demonstrate Strength and Endurance at the HYROX World Series of Fitness

HYROX is a fitness race consisting of eight one-kilometer runs that alternate with eight different workouts. With the HYROX partnership, studio members can prepare for World Fitness Championships or prove their fitness with the HYROX Fitness Test. Michael Wunderle, regional manager of the VeniceBeach and FitBase studios of the Pfitzenmeier Group, reports on the cooperation … Read more

Planet Fitness Acquires Franchise Partner Sunshine Fitness

With the purchase of its franchisee, Sunshine Fitness Growth Holdings LLC, US fitness chain Planet Fitness has added an additional 114 studios to its company-owned facilities. All the information and background of the OPA. The Planet Fitness Franchise Has Them planned acquisition of your franchise partner Sunshine Fitness Growth Holdings LLC announced. Sunshine Fitness was … Read more

Soccer star and McFit founder Rainer Schaller introduces JOHN REED’s SERGIO RAMOS

Experience the world of top star personal training: Spanish soccer star Sergio Ramos (Paris Saint-Germain) unveiled a new gym in Madrid together with his friend and partner Rainer Schaller, founder, owner and CEO of the RSG Group. International media representatives received their first exclusive insights. The official opening is scheduled for January 18, 2022. The … Read more

Barbara Lohse (PRIME TIME fitness) gives valuable practical advice

Coordination training is often less popular with members, as it usually doesn’t look very good. Balance plays a crucial role in long-term health and training success. In an interview, Barbara Lohse, Product Manager for PRIME TIME fitness, describes the potential of such offerings and explains how operators can create new and inspiring training experiences with … Read more

Market fitness and health services in a goal-oriented manner and gain new members

Health training, prevention sports or rehabilitation: it is important to market fitness and health services in the best possible way. An interdisciplinary approach helps here. Graduate sports teacher Prof. Dr. In an interview, Arne Morsch (DHfPG) gives practical advice for the ideal offer structure and the success factor of fitness specialists with the appropriate qualifications. … Read more

USC wants to win new members for gyms with a 360-degree campaign

Fitness and exercise advertising: Urban Sports Club has launched a new 360-degree campaign and presents its diverse and flexible offer to motivate inactive people to exercise and attract them to studios. You can see a preview of the video spot before the TV premiere. CEO Benjamin Roth also reveals why he expects a strong marketing … Read more

LES MILLS Global Fitness Report shows current customer needs

LES MILLS asked 12,157 consumers around the world about their current fitness habits and needs. The LES MILLS Global Fitness Report 2021 shows what the new “fitness landscape” looks like after the two coronavirus lockdowns and what challenges gym operators are facing due to increasing customer demands. The most important facts in summary: LES MILLS … Read more

The fitness and health industry discussed in Berlin with research and politics

For years, lack of exercise has been one of the most underrated health risks. The result: more and more people suffer from the so-called diseases of civilization. For this reason, the DSSV e. V., the DHfPG and the BSA Academy organized the 6th parliamentary evening under the motto “Fit and healthy in Germany: Fitness studios … Read more

Interview with Marco Wolter about the positive reactions to the ‘Fitmach campaign’

Marco Wolter, studio operator at the Fitness Loft Saarbrücken, also saw a need to get people moving again after the lockdowns at his studio. That is why he and the participants welcome the “Fitmach campaign” from Saarland and are happy about the positive effects. fM: Mr. Wolter, with Fitness Loft Saarbrücken, you were one of … Read more

Sports and wellness provider unveils fitness trends for 2022

Hybrid offerings, holistic training, mixed sports and company sports: these are just some of the biggest fitness trends that Urban Sports Club foresees for 2022. One of Europe’s leading sports and wellness platforms has analyzed the training behavior of its members from 2021. Hybrid offerings for a hybrid work environment That sports behavior has contacted … Read more

The WORLDWIDE FITNESS EXPERIENCE will premiere in August 2022

SHINE Conventions GmbH, in cooperation with SportsConnected GmbH and Messe Essen, is organizing an innovative industry event on August 13-14, 2022, which aims to set new standards. Find out below which event highlights the WORLD FITNESS EXPERIENCE (WFX) premiere you have booked. Sport makes you happy: The first edition the World Fitness Experience (WFX) shows … Read more

The market analysis “European Health & Fitness Market Report 2022” is presented

As part of the 9th European Health and Fitness Forum 2022 (EHFF), EuropeActive and Deloitte presented their new industry study to more than 400 guests in Cologne. The “European Health and Fitness Market Report 2022” (EHFMR) provides comprehensive industry figures for the European health and fitness market and illustrates a growth trend after the Corona … Read more

Fitness and health: A future market with perspectives

In its analysis of the current business cycle, the German Economic Institute (IW) has more than 3,000 German companies from different branches of the economy to yours economic situation and the Forecasts for the next working months disputed While industry and construction are relatively pessimistic about the future given the latest developments (corona pandemic, war … Read more

Get moving and actively improve your health with the ‘Fitmach-Aktion’ in Saarland

The Saarland Ministry of Health, in cooperation with the German University for Prevention and Health Management (DHfPG) as project manager and the Saarland Health and Prevention Association (PuGiS e.V.) as partner of the project, launched the “Fitmach: fit & healthy in the Saarland” campaign. . With the help of the network of fitness and health … Read more

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