with emotions and personal stories instead of data and facts

Much more than just a marketing trend, storytelling offers health and fitness companies numerous uses and benefits in the context of brand management. You can find out what they are and how studios can set themselves apart from the competition with authentic stories and strengthen their own brand using practical implementation leverages. Surely most fitness … Read more

FIBO and HYROX partner up and organize a fitness challenge in Cologne

In 2023, FIBO will expand its sports activities to include the HYROX fitness contest. Professional and amateur athletes compete in the FIBO rooms against an inspiring backdrop. FIBO Event Manager Silke Frank sees many synergies in the new partnership and is looking forward to the premiere on April 13-16, 2023 in Cologne. The most important … Read more

World of Fitness (WOF) extends partnership with software provider EGYM

EGYM and the World of Fitness Group (WOF) have extended their partnership, which has existed since 2014, for a further five years. In the Aachen area, WOF is currently the market leader with 13 facilities, a studio under construction for women’s fitness and several license and franchise partnerships and intends to continue to grow by … Read more

Life Fitness’s new CEO Paul Stoneham will usher in the next phase of growth

“The fitness industry is currently in a pioneering phase of changetechnology driven Innovations and changing consumer expectations. And all against the backdrop of unprecedented times,” said Life Fitness’s new CEO, Paul Stoneham. driving innovation The company has the The strength of the brand, the team and the infrastructureto drive innovation. In addition, Life Fitness can … Read more

Trade fairs ‘ISPO Munich’, ‘therapie MÜNCHEN’ and ‘FitnessConnected’ 2022 in a single event

Integrated into the parallel fairs ‘ISPO Munich’ and ‘therapie MÜNCHEN’, FitnessConnected will take place from 28 to 30 November 2022. According to the organizers, two major events are planned for 2023, and the industry will be informed about this in due course. . FitnessConnected, on the other hand, is not scheduled to be held again … Read more

Be part of #BEACTIVE and get the cheapest Myzone fitness trackers

Keep your members moving: Myzone supports EuropeActive’s #BEACTIVE campaign. This is part of the European Commission’s European Week of Sport (EWoS) from 23 to 30 September 2022. Key message: Be active! Under the hashtag #BEACTIVE, the issue of inactivity needs to be tackled together. Will you be there with your studio? This is how you … Read more

Celebrate the fun of physical activity

New Zealand group fitness provider LES MILLS is on a mission to create a fitter, healthier planet under the banner #ForAFitterPlanet. With the European Week of Sport, the #BEACTIVE initiative wants to inspire people in Europe to lead a healthy and active lifestyle. For this reason, LES MILLS joins the initiative in 2022 with various … Read more

LifeFit Group and EGYM CEOs discuss digitization in the fitness industry

Study networks, industry trends and member loyalty: Martin Seibold (CEO LifeFit Group) and EGYM CEO and co-founder Philipp Roesch-Schlanderer exchanged views on these and other current issues in the fitness industry and health. The conversation is part of the new “EGYM Experts” series and was captured in three videos. how can you do that team … Read more

Stadium tour 2022 by milon and five continues

Motivating lectures, exciting team demonstrations and tours of the country’s largest football stadiums: After the start in Hamburg’s Volksparkstadion, guests of the milongroup not far from the hallowed gardens can get information about the training of the future in four other cities. in Germany: in Berlin, Frankfurt, Gelsenkirchen and Munich. Of View of the wide … Read more

Cooperation between EGYM and Magicline offers studio operators new possibilities

EGYM and Magicline GmbH, a subsidiary of Sport Alliance GmbH, are entering into a strategic partnership based on their open platforms. Now the two companies want to offer their customers an interface without additional costs for studio operators. “We know that the Fitness industry long to close cooperation between EGYM and Magicline. Together we’ll make … Read more

Motivated members are the key to long-term success

In a highly competitive market, it has never been more difficult to motivate members for the long term. However, fitness studios offer decisive advantages over the digital competition. How can studios take advantage of this? motivated members visit his studio more often. Members who visit your studio most often stay more loyal to your studio. … Read more

Depression and Physical Activity Study: Reduced Disease Risk

Current Science Research Results for Study Practice, or in short: ‘Science News’. The researchers provide the health and fitness industry with useful arguments to highlight the importance of fitness and nutrition for health. Today: ‘Associations between physical activity and risk of depression’ from JAMA Psychiatry. Especially in times of crisis, positive effects of a health-conscious … Read more

Exchange on fitness and health back on site: Promotion Congress 2022 in Mannheim

After two years of “Online ONLY Advance Congress”, it is finally time again: The Advance Congress will take place on October 7 and 8, 2022 in Mannheim. After the specialized congress for active health designers has been held online for two years, employees, partners and decision-makers from the industry are meeting in the m:con Rosengarten … Read more

The impact of technology on the fitness business

How is technology changing the business of health and fitness? This key question will be addressed at the ‘FitTech Summit VII’ conference in English, which will take place on September 29, 2022 under the theme ‘Holy Health’ in Baierbrunn near Munich. Ideally Technologies simplify processes. However, digitization processes, such as electronic prescriptions, electronic patient files … Read more

Monetize mobility training in the gym

Flexibility from head to toe – a wish that many trainees want to achieve with the help of classic stretching training. However, this form of training is often only used to warm up or cool down and is rarely designed to be engaging. But there is another way: with mobility training that is effective, simple … Read more

The women’s fitness chain Mrs. Sporty kicks off the week of care with a voucher campaign

They are irreplaceable in our society, doing amazing things every day and putting in a lot of physical and mental strength to be there for other people who need help and support. What it refers to, of course, is the nursing staff in the care of the elderly and infirm. And that’s why women’s fitness … Read more

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