Pilot study compares digital workouts with physical training in the gym

Gym and digital training in direct comparison: As part of a pilot study, the LES MILLS research lab compared the perceived exertion and enjoyment of a live class in the gym with the effect of the digital format of the same workout at home, and found with surprising results. A class in the gym take … Read more

Live Trainings at LES MILLS LIVE London 2022

Premiere of a fitness event filmed entirely in VR (virtual reality): LES MILLS LIVE 2022 in London was one of the largest group training events in the world. More than 5,000 fitness fans were in attendance as 250 LES MILLS Rockstar trainers guided participants through ten of the most iconic workouts from the world leader … Read more

Life Fitness’s new CEO Paul Stoneham will usher in the next phase of growth

“The fitness industry is currently in a pioneering phase of changetechnology driven Innovations and changing consumer expectations. And all against the backdrop of unprecedented times,” said Life Fitness’s new CEO, Paul Stoneham. driving innovation The company has the The strength of the brand, the team and the infrastructureto drive innovation. In addition, Life Fitness can … Read more

This counteracts cost pressure in the gym

The fitness industry was particularly affected by the Corona crisis due to its subscription systems and government regulations. The closures derived from the regulations made it impossible to compensate for the natural fluctuation and it was also almost impossible to attract new clients at the pre-crisis level. In addition, there is the current ruling of … Read more

Demonstrate Strength and Endurance at the HYROX World Series of Fitness

HYROX is a fitness race consisting of eight one-kilometer runs that alternate with eight different workouts. With the HYROX partnership, studio members can prepare for World Fitness Championships or prove their fitness with the HYROX Fitness Test. Michael Wunderle, regional manager of the VeniceBeach and FitBase studios of the Pfitzenmeier Group, reports on the cooperation … Read more

The women’s fitness chain Mrs. Sporty kicks off the week of care with a voucher campaign

They are irreplaceable in our society, doing amazing things every day and putting in a lot of physical and mental strength to be there for other people who need help and support. What it refers to, of course, is the nursing staff in the care of the elderly and infirm. And that’s why women’s fitness … Read more

World of Fitness (WOF) extends partnership with software provider EGYM

EGYM and the World of Fitness Group (WOF) have extended their partnership, which has existed since 2014, for a further five years. In the Aachen area, WOF is currently the market leader with 13 facilities, a studio under construction for women’s fitness and several license and franchise partnerships and intends to continue to grow by … Read more

Planet Fitness Acquires Franchise Partner Sunshine Fitness

With the purchase of its franchisee, Sunshine Fitness Growth Holdings LLC, US fitness chain Planet Fitness has added an additional 114 studios to its company-owned facilities. All the information and background of the OPA. The Planet Fitness Franchise Has Them planned acquisition of your franchise partner Sunshine Fitness Growth Holdings LLC announced. Sunshine Fitness was … Read more

FIBO and HYROX partner up and organize a fitness challenge in Cologne

In 2023, FIBO will expand its sports activities to include the HYROX fitness contest. Professional and amateur athletes compete in the FIBO rooms against an inspiring backdrop. FIBO Event Manager Silke Frank sees many synergies in the new partnership and is looking forward to the premiere on April 13-16, 2023 in Cologne. The most important … Read more

Soccer star and McFit founder Rainer Schaller introduces JOHN REED’s SERGIO RAMOS

Experience the world of top star personal training: Spanish soccer star Sergio Ramos (Paris Saint-Germain) unveiled a new gym in Madrid together with his friend and partner Rainer Schaller, founder, owner and CEO of the RSG Group. International media representatives received their first exclusive insights. The official opening is scheduled for January 18, 2022. The … Read more

Barbara Lohse (PRIME TIME fitness) gives valuable practical advice

Coordination training is often less popular with members, as it usually doesn’t look very good. Balance plays a crucial role in long-term health and training success. In an interview, Barbara Lohse, Product Manager for PRIME TIME fitness, describes the potential of such offerings and explains how operators can create new and inspiring training experiences with … Read more

Market fitness and health services in a goal-oriented manner and gain new members

Health training, prevention sports or rehabilitation: it is important to market fitness and health services in the best possible way. An interdisciplinary approach helps here. Graduate sports teacher Prof. Dr. In an interview, Arne Morsch (DHfPG) gives practical advice for the ideal offer structure and the success factor of fitness specialists with the appropriate qualifications. … Read more

USC wants to win new members for gyms with a 360-degree campaign

Fitness and exercise advertising: Urban Sports Club has launched a new 360-degree campaign and presents its diverse and flexible offer to motivate inactive people to exercise and attract them to studios. You can see a preview of the video spot before the TV premiere. CEO Benjamin Roth also reveals why he expects a strong marketing … Read more

LES MILLS Global Fitness Report shows current customer needs

LES MILLS asked 12,157 consumers around the world about their current fitness habits and needs. The LES MILLS Global Fitness Report 2021 shows what the new “fitness landscape” looks like after the two coronavirus lockdowns and what challenges gym operators are facing due to increasing customer demands. The most important facts in summary: LES MILLS … Read more

The fitness and health industry discussed in Berlin with research and politics

For years, lack of exercise has been one of the most underrated health risks. The result: more and more people suffer from the so-called diseases of civilization. For this reason, the DSSV e. V., the DHfPG and the BSA Academy organized the 6th parliamentary evening under the motto “Fit and healthy in Germany: Fitness studios … Read more

Interview with Marco Wolter about the positive reactions to the ‘Fitmach campaign’

Marco Wolter, studio operator at the Fitness Loft Saarbrücken, also saw a need to get people moving again after the lockdowns at his studio. That is why he and the participants welcome the “Fitmach campaign” from Saarland and are happy about the positive effects. fM: Mr. Wolter, with Fitness Loft Saarbrücken, you were one of … Read more

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