with emotions and personal stories instead of data and facts

Much more than just a marketing trend, storytelling offers health and fitness companies numerous uses and benefits in the context of brand management. You can find out what they are and how studios can set themselves apart from the competition with authentic stories and strengthen their own brand using practical implementation leverages. Surely most fitness … Read more

Life Fitness’s new CEO Paul Stoneham will usher in the next phase of growth

“The fitness industry is currently in a pioneering phase of changetechnology driven Innovations and changing consumer expectations. And all against the backdrop of unprecedented times,” said Life Fitness’s new CEO, Paul Stoneham. driving innovation The company has the The strength of the brand, the team and the infrastructureto drive innovation. In addition, Life Fitness can … Read more

Stadium tour 2022 by milon and five continues

Motivating lectures, exciting team demonstrations and tours of the country’s largest football stadiums: After the start in Hamburg’s Volksparkstadion, guests of the milongroup not far from the hallowed gardens can get information about the training of the future in four other cities. in Germany: in Berlin, Frankfurt, Gelsenkirchen and Munich. Of View of the wide … Read more

Depression and Physical Activity Study: Reduced Disease Risk

Current Science Research Results for Study Practice, or in short: ‘Science News’. The researchers provide the health and fitness industry with useful arguments to highlight the importance of fitness and nutrition for health. Today: ‘Associations between physical activity and risk of depression’ from JAMA Psychiatry. Especially in times of crisis, positive effects of a health-conscious … Read more

Exchange on fitness and health back on site: Promotion Congress 2022 in Mannheim

After two years of “Online ONLY Advance Congress”, it is finally time again: The Advance Congress will take place on October 7 and 8, 2022 in Mannheim. After the specialized congress for active health designers has been held online for two years, employees, partners and decision-makers from the industry are meeting in the m:con Rosengarten … Read more

Monetize mobility training in the gym

Flexibility from head to toe – a wish that many trainees want to achieve with the help of classic stretching training. However, this form of training is often only used to warm up or cool down and is rarely designed to be engaging. But there is another way: with mobility training that is effective, simple … Read more

Diverse exercise offer from the fitness and health industry for the European Week of Sport

More exercise in Europe: Under the banner #BEACTIVE and a wide range of exercise offers from 23 to 30 September 2022, people across the continent will be motivated to exercise. The DSSV presents the EuropeActive campaign for the European Week of Sport in video and provides marketing and image material for download. Use the campaign … Read more

This counteracts cost pressure in the gym

The fitness industry was particularly affected by the Corona crisis due to its subscription systems and government regulations. The closures derived from the regulations made it impossible to compensate for the natural fluctuation and it was also almost impossible to attract new clients at the pre-crisis level. In addition, there is the current ruling of … Read more

Milon y Cinco product presentations at football stadiums in Germany

There, where else stars of the world give their concerts and soccer professionals inspire fans, entertain soon thousand and five your audience The traditional milongroup roadshow in cooperation with movement concepts will take place for the first time in 2022 as a grand stadium tour. “With our grand stadium tour, we are continuing this tradition … Read more

With dual studies to become Head of Customer Experience

After graduating from high school, Jens Schulze first studied geography for a semester in Berlin. At that time, he had been a member of the Deltha Fitness Club in his hometown of Greven for a long time and trained there regularly. So he finally found out about the possibility of a dual study program in … Read more

Pilot study compares digital workouts with physical training in the gym

A direct comparison of gym and digital training: As part of a pilot study, the LES MILLS research lab compared the perceived effort and fun of a live class in the gym with the effect of the digital format of the same workout at home, and found above with surprising results. A class in the … Read more

Soccer stars visit the Special Olympics in Berlin

Many sports celebrities attended the Special Olympics National Games Berlin 2022. Among others, Philipp Lahm, honorary captain of the DFB and member of the World Games Committee of the Special Olympics World Games Berlin 2023, and Célia Šašić, attended former national soccer player and current vice president of the DFB. Both emphasized how important it … Read more

‘Fitness Needs Coaches’ survey explores professional development opportunities

Satisfied, high-quality trainers are needed to attract and retain members. With the coach study ‘Fitness needs coaches’, ICHBINTRAINER GbR wants to assess the current situation from the point of view of coaches and create a basis for future strategic decisions. the ICHBCOACH GbRfounded by Michael Höner and Marc Rohde, in cooperation with the Hamburg Facts … Read more

Myzone keeps the fitness community motivated with status badges

Even More Motivation to Keep Moving Forward: As announced at IHRSA 2022, Myzone has now extended status badges after ‘Hall of Fame’ status for another ten years. Welcome to the Fitness Hall of Fame: With the Inducted into his ‘Hall of Fame’ Myzone want all those reward peoplethat move more. The company has now announced … Read more

The Fitmach campaign offers this potential for all of Germany

The successes of FIBO 2022 and the “Fitmach Campaign – fit and healthy in Saarland” have exceeded all expectations. Birgit Schwarze, President of DSSV eV, explains in her commentary what signal effect the leading trade fair for fitness, wellness and health and the model project in Saarland have for the fitness and health industry in … Read more

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