Gym and digital training in direct comparison: As part of a pilot study, the LES MILLS research lab compared the perceived exertion and enjoyment of a live class in the gym with the effect of the digital format of the same workout at home, and found with surprising results. A class in the gym take … Read more
“The fitness industry is currently in a pioneering phase of changetechnology driven Innovations and changing consumer expectations. And all against the backdrop of unprecedented times,” said Life Fitness’s new CEO, Paul Stoneham. driving innovation The company has the The strength of the brand, the team and the infrastructureto drive innovation. In addition, Life Fitness can … Read more
HYROX is a fitness race consisting of eight one-kilometer runs that alternate with eight different workouts. With the HYROX partnership, studio members can prepare for World Fitness Championships or prove their fitness with the HYROX Fitness Test. Michael Wunderle, regional manager of the VeniceBeach and FitBase studios of the Pfitzenmeier Group, reports on the cooperation … Read more
With the purchase of its franchisee, Sunshine Fitness Growth Holdings LLC, US fitness chain Planet Fitness has added an additional 114 studios to its company-owned facilities. All the information and background of the OPA. The Planet Fitness Franchise Has Them planned acquisition of your franchise partner Sunshine Fitness Growth Holdings LLC announced. Sunshine Fitness was … Read more
Experience the world of top star personal training: Spanish soccer star Sergio Ramos (Paris Saint-Germain) unveiled a new gym in Madrid together with his friend and partner Rainer Schaller, founder, owner and CEO of the RSG Group. International media representatives received their first exclusive insights. The official opening is scheduled for January 18, 2022. The … Read more
Coordination training is often less popular with members, as it usually doesn’t look very good. Balance plays a crucial role in long-term health and training success. In an interview, Barbara Lohse, Product Manager for PRIME TIME fitness, describes the potential of such offerings and explains how operators can create new and inspiring training experiences with … Read more
Health training, prevention sports or rehabilitation: it is important to market fitness and health services in the best possible way. An interdisciplinary approach helps here. Graduate sports teacher Prof. Dr. In an interview, Arne Morsch (DHfPG) gives practical advice for the ideal offer structure and the success factor of fitness specialists with the appropriate qualifications. … Read more
Fitness and exercise advertising: Urban Sports Club has launched a new 360-degree campaign and presents its diverse and flexible offer to motivate inactive people to exercise and attract them to studios. You can see a preview of the video spot before the TV premiere. CEO Benjamin Roth also reveals why he expects a strong marketing … Read more
LES MILLS asked 12,157 consumers around the world about their current fitness habits and needs. The LES MILLS Global Fitness Report 2021 shows what the new “fitness landscape” looks like after the two coronavirus lockdowns and what challenges gym operators are facing due to increasing customer demands. The most important facts in summary: LES MILLS … Read more
For years, lack of exercise has been one of the most underrated health risks. The result: more and more people suffer from the so-called diseases of civilization. For this reason, the DSSV e. V., the DHfPG and the BSA Academy organized the 6th parliamentary evening under the motto “Fit and healthy in Germany: Fitness studios … Read more
Marco Wolter, studio operator at the Fitness Loft Saarbrücken, also saw a need to get people moving again after the lockdowns at his studio. That is why he and the participants welcome the “Fitmach campaign” from Saarland and are happy about the positive effects. fM: Mr. Wolter, with Fitness Loft Saarbrücken, you were one of … Read more
Hybrid offerings, holistic training, mixed sports and company sports: these are just some of the biggest fitness trends that Urban Sports Club foresees for 2022. One of Europe’s leading sports and wellness platforms has analyzed the training behavior of its members from 2021. Hybrid offerings for a hybrid work environment That sports behavior has contacted … Read more
Mit Winterreifen oder Schneeketten gegen einen erneuten Lockdown. Nach dem Bundestag hat am 16. September 2022 auch der Bundesrat den neuen Corona-Regeln für den Herbst und Winter zugestimmt: Hygieneregeln einhalten, Vorsicht walten lassen – einen erneuten Lockdown können wir nur gemeinsam verhindern. Welche Regeln gelten in den Fitnessstudios in Deutschland? Wir liefern in alphabetischer Reihenfolge … Read more
Political support and representation: 150,000 phone calls, 30,000 working hours, 10,000 newsletter recipients, 7,000 seminar participants and 400 print, TV, online or radio press releases: the DSSV eV makes a significant contribution to the recognition and prioritization of facilities sports and health. In our DSSV update, we bring you a compact overview of Europe’s largest … Read more
SHINE Conventions GmbH, in cooperation with SportsConnected GmbH and Messe Essen, is organizing an innovative industry event on August 13-14, 2022, which aims to set new standards. Find out below which event highlights the WORLD FITNESS EXPERIENCE (WFX) premiere you have booked. Sport makes you happy: The first edition the World Fitness Experience (WFX) shows … Read more
Corona, vaccinations, sports, health, training and prevention in focus: What are the current developments in the pandemic and what rules are politicians setting in response? In our Corona Week Update, we provide an overview of current decisions for the fitness industry. And the question of all questions: Where is 3G already applied and where is … Read more
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