Later this year, Apple could offer its own hardware as a subscription for the first time and link it to existing services like Apple One and AppleCare+. In the US there is already a graduated payment with the “iPhone Upgrade Program”, but no subscription yet. Apple is also planning a 15-inch MacBook.
The iPhone Upgrade Program, which has been available in the US since 2015, allows users to pay for an iPhone in monthly installments based on length of use and the full price of the iPhone. The program includes the AppleCare+ extended warranty and customers have the option to upgrade to a new iPhone model each year after paying a minimum of 12 installments.
Subscription instead of payment in installments
However, it is not a classic subscription like Netflix and Co., but an installment payment based on the price of the hardware. Like Mark Gurman from Bloomberg reported that in addition to the subscriptions already available for music, movies and series, games, iCloud and fitness, Apple is also planning an actual subscription for the company’s hardware later this year or early next. The subscription must include devices such as the iPhone, but also other products and be based on the price of the selected model, but must no longer follow the “price divided by 12 or 24 months” formula as with the “iPhone Upgrade Program”. There should be considerations to offer iPhone subscription with Apple One and AppleCare+.
Apple services are growing like no other division
Services is currently the company’s fastest growing division and, according to the latest quarterly report (PDF), ranks second in terms of sales behind iPhone, which accounts for 57.8 percent, with 15.7 percent . Apple’s recurring revenue services represent consistent revenue that isn’t affected by fluctuations like hardware. Apple, for example, has the biggest sales with the iPhone during the holiday season after the introduction of a new generation, after which the sales numbers drop until a new model is introduced. On the other hand, services like Apple Music, which are also offered in three stages like Apple One, ensure smooth and ever-increasing sales, as the diagram of the latest business figures shows.
A subscription for the iPhone and other company products could be noisy Bloomberg already announced later this year or pushed back to 2023. However, the idea could also be rejected again, it is said.
cheapest large 15-inch macbook
In the area of Apple’s new hardware, a recent report from Display Supply Chain Consultants (DSCC) has been rumored that the company will offer a cheaper and larger laptop for consumers in the future. We are talking about a laptop similar to the MacBook Air, but it will be offered with 15 inches. Apple only offers the MacBook Air with 13.3 inches, in the past there was also a smaller version with 11.6 inches. The larger screens are only available with the 14-inch (test) and 16-inch MacBook Pro, which cost at least €1,120 more due to additional equipment. According to the DSCC, the larger “MacBook Air” should be released next year. 9to5mac quoted from the report.
The rumors are supported by analyst Ming-Chi Kuo, which expects massive products in the fourth quarter of 2023 if all goes according to plan. Despite the new form factor, the laptop will ship with the same 30-watt USB-C power adapter as the current MacBook Air. However, the cheapest 15-inch laptop may not hit the market with the MacBook Air name.