Former professional athlete Vadim Fedotov takes over the fitness startup Vaha. He now wants to offer live training to the clients of his Bioniq health platform.
Your fitness mirror has a new owner: three years after its founding, Valerie Bures sold her startup Vaha to former national basketball player Vadim Fedotov. The human-sized training screen is part of Fedotov’s Bioniq company, which makes dietary supplements. The professional athlete acquires 100 percent of the shares of Vaha and at the same time gives shares of his startup Bioniq to Bures. Both parties do not want to comment on the purchase price. The company also does not want to give any information to the startup scene about Vaha’s new rating. According to the image, this should be around 150 million euros.
So far, users have been able to perform 2,000 live workouts and courses at home with the sports mirror, from yoga to Pilates to resistance and dumbbell training. Personal trainers create individual training plans according to the sporting requirements and goals of the clients. The target group of the fitness company: parents who work and do not have time to go to the gym. According to the company, around 60 percent of the customer base are women. Professional footballer Manuel Neuer also announced himself as a fitness mirror testimonial: in 2021 he became an investor.
Hype about Peloton & Co. during Covid
During the corona lockdowns, home fitness equipment like Peloton or Mirror experienced great anticipation. Mirror is an American company that is also developing a fitness mirror and has been on the market a bit longer than Vaha. With Covid restrictions being largely lifted again, businesses have been struggling with a sharp drop in demand.
Bures last managed to complete a funding round in late 2020. At that time, a double-digit million-dollar sum was raised. In addition to existing investors HV Capital and the Rocket Internet Global Founders Capital fund, London VC Unbound and Porsche Ventures joined Vaha at the time. The two younger investors also have stakes in Fedotov’s Bioniq startup.
The professional athlete announces that he will merge the Vaha concept with the nutrition service in his global health platform. Through Bioniqs, customers receive personalized vitamin preparations, can take their own blood tests, contact nutritionists and view data on their nutrient intake through the app. Now training at home is expanding the offer. With Bioniqs, CEO Fedotov himself is on an expansion course: he is currently active in eight countries in Europe and the Middle East. According to media reports, the company intends to enter the market in four other countries, including the US, by the end of next year.
The founder Bures remains active in Fedotov’s company as a member of the board. According to Linkedin, about 50 people currently work at Vaha. Most of them should be assumed. This includes Calin Popescu, who co-founded Vaha and previously worked as CTO.